If you’ve ever watched a video on YouTube before, chances are you’ve come across an ad that plays before or during your video. These ads are created through the YouTube Advertising Platform. As with many other paid digital advertising options, you can create and pay for ads. There are several options for advertising and you can run ads that last anywhere between 10 to 30 seconds.

The first is skippable ads. They can play anytime before, during or after a video and can only be skipped after 5 seconds. Your next option follows the same format in terms of when and where they play but is non-skippable. There are also bumper ads, which are extra ads that play at the start of a chosen video, and they’re also non-skippable.

Finally, there are discovery ads that can show up anywhere on YouTube. They can be placed on the sidebar while a user is already watching a video. You can also find them in search results and on the home page as a suggested and promoted video.

As far as video advertising goes, YouTube is more likely to be seen by viewers than if they were watching TV, and they’re also more likely to be actively engaged while they’re watching. When you’re advertising on YouTube, you can also engage in targeting the same way you would with paid social media ads, meaning your content is more likely to be relevant to the viewer.

Yes, WebSavvy is recognised as a top-tier Google Premier Partner, a testament to our expertise and successful track record in managing Google Ads. This prestigious status brings several key benefits to our clients.

As a Google Partner, we have access to advanced tools, insights, and beta programs from Google, allowing us to leverage the latest in digital advertising technology. Our team has a breadth of expertise across various Google Ads formats, ensuring versatile and effective ad strategies for your business. This partnership also means we receive dedicated support and strategic insights directly from Google, keeping us on the cutting edge of digital advertising trends and practices.

YouTube advertising costs vary depending on several factors. One is the ad format you choose. The costs vary across skippable and non-skippable ads, side panel ads, and promoted content. The second factor that impacts cost is the bidding strategy you opt for. There’s an option for pay-per-view and pay-per-click.

When it comes to budget, you can set this at the start of your campaign for how much you’d like to spend each day. You can also choose a bid amount, meaning you won’t spend more than a certain portion of that budget for any given view or click. From here, YouTube’s algorithm uses an auction-type system, similar to Meta. It’ll factor in everything from the quality of your ad, how much you’re willing to spend and how relevant your content will be to the person you’re trying to reach.

There’s a lot to refine and juggle when you’re doing any form of paid digital advertising. When you engage with a YouTube marketing agency like WebSavvy, we can take care of your campaigns and manage the budget. We’ll make sure that it’s going towards the right kind of ads and getting in front of the most relevant audiences.

YouTube advertising is another incredible revenue stream to explore when it comes to increasing brand awareness, increasing conversions, and promoting sales your business may have. Like many advertising platforms, it has an advanced algorithm and targeting options that allow you to refine your ads based on the end users’ interests and what they’re searching for. The demographics you can target include everything from age, gender and income to their interests and online behaviours.

From here, you can choose to place your ads on specific categories of channels and types of content. As you build your YouTube advertising profile and start to refine your campaigns, you can also remarket to people who have previously engaged with your ads or account.

At WebSavvy, transparency and clarity in reporting are fundamental to our approach in managing your Google Ads campaigns. We provide detailed and comprehensible reports that give you a clear view of how your campaigns are performing. These reports are crafted to not only present data but also to offer meaningful insights.

We break down complex metrics into understandable terms, covering key performance indicators such as click-through rates, conversion rates, cost per acquisition, and return on ad spend.

Beyond just numbers, our reports include contextual analysis – we explain what these metrics mean for your business, how they align with your objectives, and what they suggest about customer behaviour and market trends. We also offer actionable recommendations based on these insights, guiding you in making informed decisions to further optimise your campaigns.

Our goal is to ensure you have a comprehensive understanding of your Google Ads performance, empowering you with the knowledge to drive your business forward.

We offer a comprehensive range of services, including search campaigns, Shopping, Display, YouTube, and Performance Max campaigns.

What distinctly sets WebSavvy’s Google Ads services apart is our holistic and bespoke approach, which seamlessly blends creativity with data-driven expertise. Our USP lies in how we tailor each strategy to the specific needs and goals of our clients, ensuring a personalised touch in every campaign. We understand that each business has its unique narrative and audience, which is why our creative team works diligently to craft ads that resonate deeply with your target market, standing out in the crowded digital space.

On the technical front, our team comprises seasoned experts who are adept at analysing complex data sets to inform every decision we make. This data-driven approach means your campaigns are constantly optimised based on real-time performance metrics, ensuring efficiency and effectiveness in reaching your desired audience. Our strategies also evolve as we gather more data, adapting to market trends and changes in consumer behaviour.

At the core of our service is our commitment to client growth and success. We view ourselves as an extension of your team, deeply invested in your growth. Regular communication, transparent reporting, and a collaborative approach ensure that you are always informed and involved in the journey towards achieving your business objectives.

Find out more by setting up a free 15 minute discovery call with our team today.