YouTube Marketing
Engage audiences, boost awareness& drive conversions
We’re across all digital advertising platforms, and YouTube is no exception. We can use YouTube advertising to capture valuable client leads for you to help boost brand awareness and increase conversions.
Layering your advertising is a great way to increase its performance and we can do exactly that by incorporating YouTube ads with Performance Max.
"*" indicates required fields
What are the benefits of YouTube advertising services?
- Video ads are incredibly engaging, and the different types of ad campaigns you can run on YouTube are diverse, allowing you to choose the best format for your business and budget.
- YouTube boasts over 2 billion active monthly users, giving you a huge amount of potential to access new customers.
- YouTube advertising services are highly targeted, enabling incredible precision when it comes to getting your ads in front of the people most likely to engage with your brand
- It’s a cost-effective way of advertising - the costs for views are less than clicks, and you’ll only be billed for the times people actually see and engage with your ad
Not only has WebSavvy produced great work for our brand, but they have been great partners to us and are a joy to work with. We’re excited to continue to partner with the WebSavvy team to elevate our Google advertising even further.
We’ve seen a huge growth in some of our digital projects as a result of working with WebSavvy. They know so much about their areas of expertise.
Results, strategy, teamwork and expert knowledge in the space is what’s important to us. Building a relationship has been valuable in not only optimised growth, but the team having an in-depth understanding of our industry and business, allowing us to move quickly and correctly.
Working with the team is like having them in house with us. They have such a fantastic understanding of digital marketing and know exactly how to speak to our customer.
How We're Different
We know marketing can be a big investment, and finding the right agency can feel like a big commitment. That’s why we don’t have any lock-in contracts – just a 90-day minimum for us to get things set up.
Your information is always yours – whether you’re with us for six months or six years, you’ll get to keep your data and reports for life.
We’re not going to promise the world and then fail to deliver. Instead, we’ll give you realistic and achievable metrics, report on your growth over time as well as give guidance on areas you might not have considered before.
What Types of Google Ads Management Services Does WebSavvy Offer?
At WebSavvy, you’ll find a team that is as passionate as they are fun. We’re all about learning and growing together. The world of digital marketing is ever-expanding, and it’s our job to roll with the punches to deliver thoughtful and innovative solutions to your paid search advertising needs.
When it comes to Google Ads Management, we’re on the ball. We’re all about improving your ads every step of the way so you spend less but make more. We offer:
Shopping Campaigns
For e-commerce businesses
& product optimisation
PerformanceMax
To elevate your e-commerce business
Demand Generation
For sustained brand
awareness & visibility
Display Campaigns
To showcase your brand
across multiple platforms
Paid Search Ads
Drive targeted traffic
quickly and effectively.
Expand your reach with paid advertising at WebSavvy today. To find out more about what we can do for you and your business, contact us today.
How does YouTube advertising work?
If you’ve ever watched a video on YouTube before, chances are you’ve come across an ad that plays before or during your video. These ads are created through the YouTube Advertising Platform. As with many other paid digital advertising options, you can create and pay for ads. There are several options for advertising and you can run ads that last anywhere between 10 to 30 seconds.
The first is skippable ads. They can play anytime before, during or after a video and can only be skipped after 5 seconds. Your next option follows the same format in terms of when and where they play but is non-skippable. There are also bumper ads, which are extra ads that play at the start of a chosen video, and they’re also non-skippable.
Finally, there are discovery ads that can show up anywhere on YouTube. They can be placed on the sidebar while a user is already watching a video. You can also find them in search results and on the home page as a suggested and promoted video.
Is YouTube advertising effective?
As far as video advertising goes, YouTube is more likely to be seen by viewers than if they were watching TV, and they’re also more likely to be actively engaged while they’re watching. When you’re advertising on YouTube, you can also engage in targeting the same way you would with paid social media ads, meaning your content is more likely to be relevant to the viewer.
What are the benefits of YouTube advertising?
YouTube advertising is another incredible revenue stream to explore when it comes to increasing brand awareness, increasing conversions, and promoting sales your business may have. Like many advertising platforms, it has an advanced algorithm and targeting options that allow you to refine your ads based on the end users' interests and what they’re searching for. The demographics you can target include everything from age, gender and income to their interests and online behaviours.
From here, you can choose to place your ads on specific categories of channels and types of content. As you build your YouTube advertising profile and start to refine your campaigns, you can also remarket to people who have previously engaged with your ads or account.
How much does YouTube advertising cost?
YouTube advertising costs vary depending on several factors. One is the ad format you choose. The costs vary across skippable and non-skippable ads, side panel ads, and promoted content. The second factor that impacts cost is the bidding strategy you opt for. There’s an option for pay-per-view and pay-per-click.
When it comes to budget, you can set this at the start of your campaign for how much you’d like to spend each day. You can also choose a bid amount, meaning you won’t spend more than a certain portion of that budget for any given view or click. From here, YouTube’s algorithm uses an auction-type system, similar to Meta. It’ll factor in everything from the quality of your ad, how much you’re willing to spend and how relevant your content will be to the person you’re trying to reach.
There’s a lot to refine and juggle when you’re doing any form of paid digital advertising. When you engage with a YouTube marketing agency like WebSavvy, we can take care of your campaigns and manage the budget. We’ll make sure that it’s going towards the right kind of ads and getting in front of the most relevant audiences.
What types of Google Ads management services does Websavvy offer?
WebSavvy has 18 years of experience in the industry, 17 of which we’ve also been a YouTube marketing agency. This means we’ve been through all the updates and can navigate their targeting to deliver thoughtful, creative, and highly effective advertising for your business. Our methodology incorporates research and careful consideration to ensure we’re targeting the most relevant demographics to drive results - whether that’s views, conversions or capturing leads. We cover all forms of advertising available on YouTube and can help you capture the potential of all the daily visitors.
When we’re working with you, we’ll start with a discovery call to find out what you’ve been doing so far. We’ll also discuss your business and its goals so we can curate the perfect advertising campaign.
You don’t just get ad management with us; we pride ourselves on tracking, measuring and reporting all the results to you each month. We’ll be able to make recommendations for future campaigns and help refine your approach over time.
