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TIKTOK Services

Engage new audiences with targeted video campaigns.

One of the newest apps in the social media world, TikTok first came on the scene in 2016.

Since then, it’s grown rapidly and now boasts over 1 billion active monthly users. This video app has exploded in popularity and is now creeping up to take over Instagram’s popularity.

With such an engaged audience, TikTok marketing is an incredible opportunity for businesses all over the world.

The benefits of working with a tiktok marketing partner?

Working with a TikTok Marketing Partner gives you a serious edge — from insider access to creative best practices to early testing of new ad formats. Partners like us get strategic support directly from TikTok, plus access to advanced tools, audience insights, and trend forecasting. It means your campaigns aren’t just showing up — they’re showing up smarter, performing better, and moving faster than the competition.

Does this sound like you and your business?

./ You’re new to TikTok advertising and don’t know where to start or how much budget to commit to make it worthwhile?
./ You’ve run campaigns in the past but haven’t seen much return for the money you invested?
./  It feels like you’ve hit a saturation point in your brand awareness or customer base and need help reaching new, high-quality leads?
./ You know your market and audience well, but aren’t sure how to create advertisements that convert to sales?
./ When you review the metrics from your Facebook advertising campaigns, you’re not sure which angle to take for future campaigns?

You’re probably ready to discover all that Meta Ads can offer – and the team at WebSavvy can help.

So, Why Choose WebSavvy?

Data-Driven Decisions for Optimisation

We run campaigns with a clear purpose. Our approach is anchored in data and analytics, allowing us to make informed decisions that optimise your campaigns and maximise ROI. As one of the top 3% of Google Premier Partners in Australia, we have access to the latest insights and product updates, ensuring your campaigns are always ahead of the curve.

Enhanced Visibility & Targeted Reach

With our expertise in Google Ads services, your business gains a significant edge in online visibility. We ensure your brand appears prominently in search results, capturing the attention of potential customers at the crucial moment they're searching for your products or services. Our precision targeting is the key to driving relevant traffic, boosting conversion rates, and ultimately, achieving a higher return on investment (ROI).

Tailored Strategies for Diverse Needs

Our services are not one-size-fits-all. We work closely with you to develop a bespoke digital marketing strategy, aligning with your unique business objectives. Whether it's search campaigns, shopping campaigns, YouTube advertising, or a mix of various strategies, our team is dedicated to crafting solutions that drive your digital success.

DISCOVER THE POWER OF PAID SOCIAL ADS.

TikTok ads come in a number of formats, and you’ll find them throughout your time scrolling through the app. They usually use videos to promote a product or service but can be used to boost brand awareness, share reviews and gain new followers and sales leads. TikTok ads pop up in a user’s feed while they’re scrolling through organic videos on their For You Page, typically taking up the full screen of their phones.

You can choose a range of TikTok advertising options. You can start off with just a single TikTok ad or create a TikTok ad Group with a range of ads relating to the same topic or theme. Or, you can create a TikTok Campaign, which is a collection of TikTok ad groups. Your TikTok Campaign can include a variety of your products or have different key goals behind each Group.

There are plenty of benefits to adding TikTok marketing to your advertising routine. The first is that there are over 1 billion monthly active users, 8.5 million of which are in Australia. The total time the average TikTok user spent on the app per month averaged 24 hours. This makes it a huge opportunity to reach more people, including new international customers.

The age demographic of TikTok is heavily weighted towards Gen Z, around 62% of TikTok users are between the ages of 10 and 29. TikTok also found that one in two Gen Z users are likely to buy something while they’re using the app, while 81% of all users discover new brands and products through TikTok.

If you’ve ever struggled to come up with fresh inspiration for advertising, TikTok can help you there, too. TikTok trends, whether that’s a trending sound or style of video, offer unique opportunities. Trending sounds are often more likely to show up on users’ For You Page, meaning if you get on board quickly, you can be at the forefront of the trend and get fresh eyes on your business.

Yes — WebSavvy is an official TikTok Marketing Partner. That means we’re recognised by TikTok for our expertise in building high-performing, platform-native campaigns. As a partner, we get access to exclusive resources, creative support, and direct platform insights — so our clients can stay on top of trends, tap into smarter targeting, and drive real results where it counts.

As with many digital advertising options, the cost is variable and similar to Google ads and Facebook, TikTok marketing uses a bidding system. Pricing starts at $10 CPM (which is cost per 1,000 impressions) along with a minimum spend of $500 per campaign. You’ll then be able to choose how much you’re willing to spend per view, impression or click. There’s also the option to adjust your bids once your campaign is up and running, ensuring you can maximise your reach without over (or under) spending.

TikTok marketing is hugely diverse, and there are a number of ways you can advertise on this mammoth app. The first is, of course, the humble TikTok Video Ad. A classic option that looks like a regular TikTok but comes with a link to a product or has a CTA for gaining new subscribers or sign-ups.

Spark Ads are another option. If you have an organic video on your account that’s doing really well, you can boost it as an ad. You can also use this same method with other people’s content if you have their permission. Whether someone on TikTok has created a great review or walkthrough of your product, you can utilise that to increase your reach.

TopView ads are short-form ads that TikTok users will see when they first open the app. They’re by default set to ‘interaction on’, meaning if someone taps the screen rather than scrolls by, they’ll automatically go to the web page you’ve linked to the ad.

You don’t need to stick with video only – there are also options like TikTok Image ads and Carousel ads. Carousel ads can be swiped through, with each photo able to have its own unique caption, too. They’re very similar to how you’d advertise on Instagram with static posts.

For something more interactive, you can try Playable ads and Branded filters. Playable ads allow users to play a game you’re showcasing before downloading it. Branded filters are an incredible opportunity to get your brand out there, with filters that let people see products on themselves – whether that’s a lipstick shade or simply a fun effect that makes creators’ videos look better.

What distinctly sets WebSavvy’s services apart is our holistic and bespoke approach, which seamlessly blends creativity with data-driven expertise. Our USP lies in how we tailor each strategy to the specific needs and goals of our clients, ensuring a personalised touch in every campaign. We understand that each business has its unique narrative and audience, which is why our creative team works diligently to craft ads that resonate deeply with your target market, standing out in the crowded digital space.

On the technical front, our team comprises seasoned experts who are adept at analysing complex data sets to inform every decision we make. This data-driven approach means your campaigns are constantly optimised based on real-time performance metrics, ensuring efficiency and effectiveness in reaching your desired audience. Our strategies also evolve as we gather more data, adapting to market trends and changes in consumer behaviour.

At the core of our service is our commitment to client growth and success. We view ourselves as an extension of your team, deeply invested in your growth. Regular communication, transparent reporting, and a collaborative approach ensure that you are always informed and involved in the journey towards achieving your business objectives.

Find out more by setting up a free 15 minute discovery call with our team today.

Our e-commerce business has been a Google Ads client of Casey Gill from WebSavvy for over two years. Throughout this time, we have been extremely happy with the high level of continued performance and return with our Google Ads. Thanks to Casey’s expertise and consistent attention.

Jared Davis / Profile Products

Great company to deal with, have done some great work with our social media marketing with terrific results. Keep you in the loop constantly, and are very aware of our needs & budgets. Account managers and customer service staff are easy going, and are a pleasure to deal with. Highly recommend!

Peter Saward / AFL Footy Shop

I highly recommend Web Savvy to any business seeking a comprehensive and results-driven digital marketing solution. Their innovative approach and commitment to excellence make them a valuable partner in achieving and exceeding marketing objectives.

Samantha Heinceslater / Aura Home

What our clients say about WebSavvy