If you’re familiar with Facebook and Instagram ads but aren’t sure if you’ll get any new opportunities from Pinterest, there are a few key differences that you should consider. For starters, the intent of visitors on Pinterest is different to Meta entities (Facebook and Instagram). When people visit Pinterest, they’re looking for fresh inspiration – whether that’s fashion, interior design, cooking or something else entirely. This makes them more likely to convert with tangible results, like signing up for email marketing to get a free guidebook or order something from your business that they need in order to fulfil their vision.

By contrast, Meta visitors are more likely to be engaging in a more social manner, from looking for entertainment to keeping up with friends. While you certainly can convert on Facebook and Instagram, they’re generally best utilised for brand awareness and engagement instead.

There are a few similarities between Meta apps and Pinterest, though. All three utilise high-quality visuals, with Pinterest being exclusively focused on images and videos. You can also get unique targeting for your audience on all three platforms, enabling you to get your brand and business in front of the people most likely to engage with it.

Pinterest advertising has a lot of unique benefits, the first of which being that Pinterest users come to the app with a high purchase intent. In fact, the average conversion rate for ads on Pinterest is between 1.5% to 8.5%. There are over 518 million active Pinterest users worldwide, meaning you also have an incredibly wide pool for promoting your business to. Getting those higher conversion rates is also more achievable with the help of a Pinterest ads agency.

Like with social media advertising, you can also create exceptionally precise targeting with your Pinteret ads, too. From keyword targeting based on what users are searching for to demographics like age, gender and location, it’s easy to narrow down who will see your ads for the best possible results.

When it comes to the nature of content you can share, both photo and video are perfect for using on Pinterest. Adding to this, when someone pins your promoted content, the overall lifespan of it can increase the benefits you get from your advertising. Ads are integrated into the main feed, making them less intrusive to the overall experience and more likely to be interacted with. When your ad campaigns are complete, you’ll also be able to look at the metrics involved, meaning you can refine your strategy for future ads.

Advertising costs on Pinterest are variable, giving you the ability to set a daily budget or a lifetime budget. Similar to other digital ad campaigns, you bid for ad space and can either choose your maximum bid or let Pinterest’s algorithm choose for you. You can also choose how long your ads run for, giving you the ability to have a limited-time ad for online sales or limited-time offers, or longer-term campaigns for brand awareness.

There are two models of advertising on Pinterest, which are cost per click and cost per impression. The cost for impressions is lower, ranging from around $2 to $5 per 1,000 impressions. Engagements like clicking through to your website or signing up for forms bring a higher cost but are more likely to bring in new business. These range between 10¢ to $1.50 per engagement.

Pinterest works well for product-centric, B2C businesses. Two things in particular will influence whether Pinterest will be good for your business: how you photograph and present products and whether Pinterest has an overlap with your target demographic.

Pinterest was designed to generate inspiration for its users, with people scrolling through their feeds looking for ideas for everything from cooking and baking, home decorating, personal style and more. To be successful, curating beautiful images and video content are incredibly important.

When it comes to demographics, the gender split is heavily weighted towards women, who make up around 70% of Pinterest users. When it comes to age range, things are a lot more broad. Gen Z is one of the most rapidly growing demographics, making up 42% of the user base. The next largest group is aged between 25 and 39, making up 37% of total users.

Pinterest is an incredible opportunity for e-commerce businesses. Combining a highly engaged audience who are actively looking for brand recommendations or other people’s experiences with a brand they’ve already heard of, it offers a more unique capacity to advertise than social platforms. It has one of the highest conversion rates of any platform, and the latest metrics show that around 46% of Pinterest users find either a new product or brand on the platform each week.

Aside from being a Pinterest marketing agency, WebSavvy can help you boost your brand awareness and conversions on a number of platforms. Whether you want to create video content for TikTok or YouTube, or focus on the huge volumes of regular visitors to Facebook and Instagram, we’ve got experience across the board. We can work with you to help you choose both the best platforms for you and your brand, along with delivering optimised campaigns and monthly reporting.

Get in touch with us today, and we can start the process of finding the best social media advertising options for you and your business.

What distinctly sets WebSavvy’s services apart is our holistic and bespoke approach, which seamlessly blends creativity with data-driven expertise. Our USP lies in how we tailor each strategy to the specific needs and goals of our clients, ensuring a personalised touch in every campaign. We understand that each business has its unique narrative and audience, which is why our creative team works diligently to craft ads that resonate deeply with your target market, standing out in the crowded digital space.

On the technical front, our team comprises seasoned experts who are adept at analysing complex data sets to inform every decision we make. This data-driven approach means your campaigns are constantly optimised based on real-time performance metrics, ensuring efficiency and effectiveness in reaching your desired audience. Our strategies also evolve as we gather more data, adapting to market trends and changes in consumer behaviour.

At the core of our service is our commitment to client growth and success. We view ourselves as an extension of your team, deeply invested in your growth. Regular communication, transparent reporting, and a collaborative approach ensure that you are always informed and involved in the journey towards achieving your business objectives.

Find out more by setting up a free 15 minute discovery call with our team today.