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PAID SOCIAL Services

facebook ads

We craft scroll-stopping campaigns across Facebook that blend bold creative with smart targeting. Whether you’re after conversions, sign-ups, or brand buzz, we build full-funnel strategies that meet your audience where they are — and move them to action.

INSTAGRAM ADS

We create Instagram ad campaigns that blend bold creativity with smart strategy — whether it’s Stories, Reels, or in-feed. Designed to stop the scroll and spark action, our ads are as beautiful as they are performance-driven.

TIKTOK ADS

We help brands show up in-feed without feeling out of place. Our TikTok ads combine native-style creative with performance strategy to deliver impact that feels organic, not forced. From trends to conversions, we make TikTok work for your brand — fast.

PINTEREST ADS

Pinterest isn’t just pretty pictures — it’s powerful intent. We build campaigns that capture customers while they’re in inspiration mode, turning pins into plans and interest into action. Ideal for e-commerce, lead gen, and brands with a visual edge.

LINKEDIN ADS

For B2B with serious intent, we turn LinkedIn into a high-performance lead engine. Whether you’re targeting by job title, industry, or seniority, we create strategies that speak your buyers’ language — and get you in front of the decision-makers that matter.

HOW WE HELP OUR CLIENTS SUCCEED.

At WebSavvy, we’re not just here to run your ads—we’re here to drive meaningful results. Whether you’re looking to boost brand visibility, increase conversions, or scale your store across new markets, our paid search team is laser-focused on helping your business grow.

With 14+ years of hands-on experience and a team of Google & Microsoft Ads specialists, we bring the perfect blend of strategy, creativity, and data-led optimisation.

We don’t just launch campaigns — we engineer them. Your ads are constantly learning, adapting, and improving through a mix of automation, creative iteration, and audience intelligence.

Growth without visibility is just noise. We build every campaign on a foundation of tracking, attribution, and feedback loops so you can see what’s working, why it’s working, and where to double down.

DISCOVER THE POWER OF PAID SOCIAL ADS.

Paid social ads are sponsored posts or placements on platforms like Facebook, Instagram, TikTok, LinkedIn, and Pinterest. Unlike organic content, these ads are served to highly targeted audiences based on interests, behaviours, demographics, and more—giving you full control over who sees your brand.

Each platform offers powerful targeting tools:

  • Demographics – Age, gender, location, language

  • Interests & behaviours – Hobbies, purchase intent, job titles

  • Custom audiences – Based on website traffic, email lists, or app activity

  • Lookalikes – Reach people similar to your existing customers
    This lets you build campaigns that speak directly to your ideal audience.

It depends on your brand and audience:

  • Facebook & Instagram – Great for broad reach, storytelling, and ecommerce

  • TikTok – Best for engaging, short-form video content and trends

  • LinkedIn – Ideal for B2B, job recruitment, and industry professionals

  • Pinterest – Strong for discovery-based shopping and lifestyle brands
    Each channel has unique strengths—often, a mix works best.

Thumb-stopping visuals are key. The best-performing creatives usually:

  • Grab attention in the first 3 seconds

  • Use clear messaging and strong CTAs

  • Feel native to the platform (e.g. vertical videos for Reels or TikTok)

  • Highlight product benefits or brand personality
    Testing different formats—static, carousel, video—helps find what resonates.

Performance is measured through platform dashboards and tools like GA4. Key metrics include:

  • Reach & Impressions

  • Engagement Rate (likes, comments, shares, saves)

  • Click-Through Rate (CTR)

  • Cost Per Result (e.g. click, conversion)

  • Return on Ad Spend (ROAS)
    A/B testing, creative refreshes, and audience tweaks help improve results over time.

Our e-commerce business has been a Google Ads client of Casey Gill from WebSavvy for over two years. Throughout this time, we have been extremely happy with the high level of continued performance and return with our Google Ads. Thanks to Casey’s expertise and consistent attention.

Jared Davis / Profile Products

Great company to deal with, have done some great work with our social media marketing with terrific results. Keep you in the loop constantly, and are very aware of our needs & budgets. Account managers and customer service staff are easy going, and are a pleasure to deal with. Highly recommend!

Peter Saward / AFL Footy Shop

I highly recommend Web Savvy to any business seeking a comprehensive and results-driven digital marketing solution. Their innovative approach and commitment to excellence make them a valuable partner in achieving and exceeding marketing objectives.

Samantha Heinceslater / Aura Home

What our clients say about WebSavvy