Paid Digital Advertising
“With so many digital advertising opportunities, how do I choose the best option for my business?”
Depending on where you’re at on your advertising journey, WebSavvy can help you in a number of ways. The option that’s best for you can depend on a number of factors, from what your product or service is, how fresh you are to the world of e-commerce and who your target audience is.
Explore our broad repertoire of skills and paid advertising options and discover more information about each. We’re always happy to help narrow down your options, too – just fill out the form below, and we’ll get back to you.
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Google Ads
Google Ads are one of the most comprehensive, popular and effective ways to get your business in front of the right people. There are a few sub-sets of advertising options within the Google Ads umbrella that can help your business reach new heights. From exceptionally precise targeting to options that get your ads in front of fresh potential customers to remarketing to people who have visited your website before, Google Ads is our premier choice in the paid advertising space.
Search Ads
The bread and butter of every e-commerce business, Google Search Ads are the top tier of paid marketing that just about every client we have used in some capacity. These are the ads you’ll see at the top of a search engine results page, helping people find the products and brands that match their search terms. They’re the perfect choice when you’re stepping into online advertising, getting more eyes on your product or service.
Google Experts
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Google Shopping Ads
Get your products front and centre with Google Shopping ads. This is the option you want when you’ve got a well-established website with comprehensive product pages. They’re designed to target customers who are most likely to convert and ready to buy.
Performance Max Ads
Performance Max ads are like an online tour for your digital advertising. They can end up across multiple Google-owned platforms, from Search and Display formats to showing up on YouTube and Gmail. Performance Max ads are driven by your specific campaign goals, whether that’s getting conversions or capturing contact information through online forms.
Demand Generation
Targeting potential customers is always important, but branching out from your usual demographics is a key to greater success. Demand Generation is where we work to increase brand awareness. We work to get your name in the minds of people who might not have been searching for you specifically but are likely to be interested in the future. It often takes up to seven points of contact before a customer converts, so being familiar with who you are and what you do will prime them to seek you out when they are ready to order or book an appointment.
Google Remarketing
Google Remarketing helps convince those “almost” customers to head to the checkout. If you haven’t entirely converted a customer the first time around, Google Remarketing helps you achieve it further down the track. Whether they’ve ordered before or only visited your website, Remarketing helps upsell, encourages repurchasing and converts those who were on the fence before. As with any Google Ads campaign, you’ll get incredibly valuable insights after, showing you what works best to get customers over the line. This also helps us refine future campaigns to deliver even better results.
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Google Display
Google Display is the image-heavy option for digital advertising. These ads are designed to be visually captivating rather than text-heavy, grabbing your potential customer’s attention and standing out in a busy digital marketplace. Google Display can be targeted down to incredibly specific metrics, giving you a higher chance of finding new and relevant prospects. These ads can also show up on millions of websites, along with Google-owned properties like YouTube and Gmail, giving you and your business a huge reach potential to get your name out there.
YouTube Advertising
To get a slice of the 122 million active users a day, you’ll want to consider YouTube ads for your next paid advertising campaign. YouTube, like all of Google’s advertising platforms, has precision targeting that spans user behaviours, interests, and demographics. With options like unskippable ads before, during, or after videos to having your video featured in the sidebar or homepage, the potential for brand reach here is huge.
Bing Ads
Bing ads can be a great paid advertising tool for businesses looking to explore different demographics than what you’d find on Google. Bing users are generally an older demographic than Google’s, with the majority of their daily users located in the United States. It’s also a great option for businesses who already use Microsoft because the integration will be that much smoother. Bing advertising still delivers precise targeting capabilities and the same exceptional reporting you’d expect from Google too.
