Bing Ads are part of Microsoft’s advertising platform, allowing you to reach audiences across Bing, Yahoo, and other Microsoft properties. Launched in 2009 and later integrated into the broader Microsoft Advertising network, these ads provide access to unique demographics, including users on LinkedIn and Outlook. With precise targeting options, you can tailor your campaigns based on job titles, industries, devices, and more. This flexibility enables you to connect with specific audiences effectively.

Now’s a great time to work with a Bing advertising agency and invest in Microsoft Ads for a few reasons. First of all, you’ll have less click competition due to the overall smaller volume of monthly users than you’d find on Google, making it ideal for startups and small to medium businesses. While the number is still huge, sitting at over 500 million unique users per month, it’s far easier to compete in than Google’s 4.9 billion monthly users. 

If cost is a key consideration and you want to experiment with different advertising formats without needing to invest thousands of dollars upfront, Bing ads are a great option. Not only do you get an incredibly precise demographics pool, but you’ll also be able to get your ads in front of exactly the right audience for your business. 

Bing’s demographics are slightly different from those of Google. If your target market is slightly older or you’re in a B2B business, Bing Ads Management is a great choice. 

At WebSavvy, we can help you determine which platform would be the best option for you. We’ll also create a customer profile that can be refined throughout the duration of your campaigns to deliver the best possible results.

Yes, WebSavvy is a recognised Microsoft Advertising Partner. This partnership signifies our commitment to delivering exceptional digital advertising services across the Microsoft ecosystem, including Bing, Yahoo, and LinkedIn. As a Microsoft Advertising Partner, we gain access to exclusive resources, training, and support, enabling us to craft tailored strategies that effectively reach your target audience and maximise your advertising ROI.

The cost of Bing Ads varies based on industry, competition, and targeting options. Generally, Bing Ads offer lower cost-per-click (CPC) rates compared to other platforms due to less competition. You have control over your budget, with options to set caps on bids and overall campaign spending. This flexibility allows you to manage costs effectively while reaching your desired audience.

The timeline for seeing tangible results from ads can vary, but generally, initial engagement, such as increased website visits or ad interactions, can often be observed within a few days of launching a campaign. However, more significant metrics like conversions and sales improvements typically require a bit more time, often a few weeks, as these depend on various factors, including the nature of your business, the competitiveness of your market, and the behaviours of your target audience.

At WebSavvy, transparency and clarity in reporting are fundamental to our approach in managing your Microsoft campaigns. We provide detailed and comprehensible reports that give you a clear view of how your campaigns are performing. These reports are crafted to not only present data but also to offer meaningful insights.

We break down complex metrics into understandable terms, covering key performance indicators such as click-through rates, conversion rates, cost per acquisition, and return on ad spend.

Beyond just numbers, our reports include contextual analysis – we explain what these metrics mean for your business, how they align with your objectives, and what they suggest about customer behaviour and market trends. We also offer actionable recommendations based on these insights, guiding you in making informed decisions to further optimise your campaigns.

What distinctly sets WebSavvy’s services apart is our holistic and bespoke approach, which seamlessly blends creativity with data-driven expertise. Our USP lies in how we tailor each strategy to the specific needs and goals of our clients, ensuring a personalised touch in every campaign. We understand that each business has its unique narrative and audience, which is why our creative team works diligently to craft ads that resonate deeply with your target market, standing out in the crowded digital space.

On the technical front, our team comprises seasoned experts who are adept at analysing complex data sets to inform every decision we make. This data-driven approach means your campaigns are constantly optimised based on real-time performance metrics, ensuring efficiency and effectiveness in reaching your desired audience. Our strategies also evolve as we gather more data, adapting to market trends and changes in consumer behaviour.

At the core of our service is our commitment to client growth and success. We view ourselves as an extension of your team, deeply invested in your growth. Regular communication, transparent reporting, and a collaborative approach ensure that you are always informed and involved in the journey towards achieving your business objectives.

Find out more by setting up a free 15 minute discovery call with our team today.