Facebook Advertising Agency

While setting up the actual ad itself often doesn’t take long to set up, the process before it takes considerably longer - this largely depends on what the goal of your campaign is, the creative and formatting behind it and who you’re targeting.

To achieve real results from Facebook’s advertising services, you need to know the best metrics to use for your business. With remarkably specific demographics available, you can create razor-sharp targeting, and knowing how to use it is where we come in. We’ll work with you to analyse who your usual customers are and, at the same time, explore options to reach new audiences.

When scheduling your Facebook advertising campaign, how much reach and how many conversions you get depends on a few things. At WebSavvy, our Facebook management team will create your campaign and then schedule it accordingly - ensuring we’re setting it to get approved by Facebook to go live at the optimal time.

When it comes to getting results and conversions, there are two key factors. The first is how much ad spend you have. Depending on who you’re advertising to, an individual view of your ad in your target audience may cost more or less. The higher your budget, the more people from your chosen demographic will see it; you’ll also be more likely to out-bid your competitors who are aiming for the same demographics as you and your business. The secondary factor here is the landing page your Facebook ad is taking them to. Making sure you’re choosing the best page that enables easy conversion is key - which is something we can help you with.

Most campaigns run for at least two weeks though we know that sometimes our clients will occasionally also want to run shorter campaigns for sales or promotions. We’ll customise the length according to the campaign and its goals. You may see clicks and impressions shortly after your ad goes live, but the significant results you’re aiming for - like conversions or lead generation - may take time to accumulate. We monitor every campaign once it’s live and make weekly optimisations as necessary to get you the best results in targeting your audience.

Rather than locking you into contracts with long notice periods, all we ask is that you’re with us for a minimum of 90 days. That gives us enough time to get you established - we’re also confident that you’ll get some incredible results in that time frame, too.

The answer to this question largely depends on the goals you have for your advertising, as well as how new your business is. More established brands that are already well-known and with a large existing client base may need to spend more and take a different approach when it comes to reaching new audiences.

However, at WebSavvy, we’ve worked with clients across different industries at different stages of growth and can operate within your budget to make the most of every cent you spend. To give you an idea of the range, our client budgets range anywhere from $5,000 to $150,000 per month.

The first and most obvious benefit of advertising on Facebook is the sheer number of regular users. With 13 million Australians having an active Facebook account and 9 million of them using it daily, it gives your business a huge opportunity to access untapped potential.

The next major benefit is that Facebook offers an unparalleled opportunity to create the most niche campaigns that target ultra-specific demographics. They span top-level metrics like age and gender to unique details like interests and behaviours, allowing you to craft ads that will be on the feeds of the people who are most likely to engage with businesses like yours.

If you’re just starting out with advertising, Facebook ads offer a more cost-effective option than other digital platforms and traditional channels like print media. You can also set the parameters for how much you’re willing to spend both for the campaign overall and the individual clicks and interactions.

Facebook advertising services are also diverse in terms of the formats you can opt for. Whether you choose video, carousels or static images, the way in which you advertise can be customised to suit your business and product.

Finally, Facebook also has incredible analytics tools that enable you to dissect what went well and what should be improved in future campaigns. When your ads are live, you’ll be able to watch in real time how they’re performing across metrics like reach and engagement, as well as how many conversions they’ve driven. As for when your ads have completed their cycle, we’ll take care of all the reporting for you.

Facebook ads can benefit a number of businesses, with their model being especially effective for the likes of B2C e-commerce businesses. If you have a website that sells and ships products directly to customers without a storefront, Facebook ad services will be especially beneficial for you.

For those in the service industry, Facebook can also help by converting in a slightly different way. Whether it’s aiding brand awareness or gaining conversions through online booking platforms or through enquiry forms, Facebook can help you find people who need services just like yours.

At WebSavvy, we offer a range of Facebook management services so you can find the perfect option for your business. Whether you simply want an audit on your ads to get you up and running or need ongoing support where we take care of all the planning, execution and reporting, we can do it all. If you have more questions or you’re ready to dive in, contact our team to get things started.