There are eight different types of Instagram ads, each of which work in slightly different ways to help you achieve a number of different goals. No matter which option you go for, you’ll always have the high-precision targeting that Instagram offers. Choosing the right one will depend on your business goals and how you want to present yourself to potential customers.  The first option, an obvious classic, are photo ads. Photo ads and carousel ads utilise static images. Photo ads are a single image that is accompanied by a caption and a call to action. Carousel ads are the next option. They operate similarly but can be used to either tell a story through up to ten images or showcase different products or features within a singular post. 

Video ads are a dynamic and captivating option to easily convey a message, whether that’s with a product walk-throughs or an animation. They’re an incredibly versatile option, giving you plenty of options to grab potential customers’ attention as well as foster engagement from existing customers. Story ads will come up when an Instagram user is swiping between the stories of people they follow. These ads can be video or static images with links to your website, which can promote things like email sign-ups and discount codes or simply take them to a product page. 

Collection ads are the perfect way to showcase your products, taking the concept of a carousel with the addition of enabling customers to explore your range of products or services. If they tap on the image, they’ll be taken to a new part of the Instagram app and be able to browse through and learn more about what you do. Shopping ads are similar to Collection ads but with the added ability to create an Instagram storefront that people can shop through without leaving the app. They’re typically static images with options to tap to discover the products in the image, making it easy for customers to get straight to what they’re interested in purchasing. 

Explore ads are promoted posts from your account that will come up on the Explore page of Instagram. While they don’t show up directly, when users are swiping through Explore images, your ads can pop up under organic content. It’s a great spot for putting brand awareness campaigns. Reel ads operate similarly to Explore ads but come up after a user has been scrolling through Instagram Reels. These ads can be up to 60 seconds long and can be a captivating and engaging way to showcase your business or products or simply increase brand awareness.

Yes — WebSavvy is a certified Meta Business Partner. That means we meet Meta’s highest standards for performance, transparency, and expertise across Facebook and Instagram advertising. As a partner, we get priority access to new features, dedicated Meta support, and advanced tools — so our clients stay ahead of the curve and see stronger results.

While you could teach yourself the basics of targeting, generating graphics and monitoring your campaign, an Instagram ads agency can help get you up and running quickly. When you work with WebSavvy, you’ll have years of experience on your side, with our team making sure that everything from the images and video content to the captions and targeting are exceptionally well optimised.

It’s not all about creating ads and having a high budget, reporting is incredibly important, too. Along with top-notch ads generated by your resident Instagram advertising agency, you’ll also be able to find out where your ad spend goes and how it’s performing. At WebSavvy, we’ll share updates on your ads and work on an ongoing basis to optimise your campaigns to ensure they’re performing at their best.

The value you want to put into your Instagram ads management will depend on what your advertising goals are, along with how much of an online presence you have. Instagram is slightly more expensive to advertise on than Facebook but also has a more engaged audience. The current costs of Instagram ads are up to around $0.25 AUD per click, $4.00 per 1000 impressions, and ad interactions like comments range from $0.03 to $0.08 per interaction.

At WebSavvy, we can work with you to come up with the best possible advertising solution, within your budget. Our experience extends across a number of different industries, and the advertising budgets we work with range anywhere from $5000 to $150,000 a month on average.

Each social media platform has its own specifications and best practices when it comes to advertising. Having an Instagram advertising agency can help you make sure you’re going in with the right approach for the unique demographic that Instagram has. Your potential reach on Instagram is also higher than on Facebook, with Instagram users being more engaged with both organic and paid content. We’ll be able to recommend image and video content that you might not have considered before, as well as report on how things are going.

Aside from gaining our expertise, you’ll also save time in the long run. Managing campaigns, making adjustments and monitoring budget and performance can be time-consuming. We’ll take all of that off your hands, delivering you the results while you focus on running your business.

What distinctly sets WebSavvy’s  services apart is our holistic and bespoke approach, which seamlessly blends creativity with data-driven expertise. Our USP lies in how we tailor each strategy to the specific needs and goals of our clients, ensuring a personalised touch in every campaign. We understand that each business has its unique narrative and audience, which is why our creative team works diligently to craft ads that resonate deeply with your target market, standing out in the crowded digital space.

On the technical front, our team comprises seasoned experts who are adept at analysing complex data sets to inform every decision we make. This data-driven approach means your campaigns are constantly optimised based on real-time performance metrics, ensuring efficiency and effectiveness in reaching your desired audience. Our strategies also evolve as we gather more data, adapting to market trends and changes in consumer behaviour.

At the core of our service is our commitment to client growth and success. We view ourselves as an extension of your team, deeply invested in your growth. Regular communication, transparent reporting, and a collaborative approach ensure that you are always informed and involved in the journey towards achieving your business objectives.

Find out more by setting up a free 15 minute discovery call with our team today.