Google Remarketing Agency

While you might already be familiar with Google Ads, Google display advertising works slightly differently. Unlike the text-based ads you often see on the Google search results page, display advertising is much more visual. It can include anything from images and videos to animations and graphics. This makes for much more captivating and engaging content to promote your product or service.

The location where you find Google display advertising isn’t limited to the search engine results page either. You’ll have control over where you’d like your ads to appear, including being able to choose specific apps or websites. This gives you more control over putting them exactly where they’ll be most likely to find the people interested in them and, in turn, makes them more likely to convert.

Similarly, you’ll also have a world of choice when it comes to targeting. Whether you’re aiming for new audiences or are trying to capture the interest of people who have visited your site before but didn’t make a purchase, you’ve got a huge range of options to choose from.

As with all the advertising options in the Google suite, your reports will also include outstandingly detailed performance metrics. Discover everything from impressions and clicks to conversions and your return on investment. This helps you to review and refine your approach, making your advertising campaigns more effective and profitable in the future.

Google display ads and remarketing are incredibly effective. Not only do they help increase your brand awareness, but they’re also great at capturing the attention of people who are already familiar with your brand but haven’t ordered or booked with you before.

Typically, most customers will take being exposed to your brand around seven to eight times before they actually order or book with you for the first time. Getting images of your brand and what you do in front of people when they’re already browsing is a useful way to get them over the line. You’re also more likely to capture important details like engagement information, including impressions, reach and clicks, which will help you refine future advertising campaigns.

Google display advertising works similarly to regular Google ads in that you set a budget, and the algorithm makes bids on your behalf. One key difference is that the average cost of a Google display ad is often significantly less than one you’d pay to have on the search engine results page. For context, the average cost per ad impression for Search is $2.69 and just $0.63 for Display.

At WebSavvy, we work with clients across different industries, locations, and budgets. While we can work with lower budgets to help get you up and running, typically, the budgets our clients use for Google display advertising comprise around 10% of their overall budget.

There are four primary types of Google display advertising, each with its own benefits and easier to create than others. They can be used across various platforms, from websites to social media.

The first type is the most simple: static ads. They’re easy to create and upload and are simple JPEG or PNG files with product imagery and some text.

The next type you’ll see are animated ads. Typically, they’re short-form animations, similar to GIFs, which can display multiple frames. They’re a little bit like a carousel post, but they switch through the images automatically.

The third type you’ll see is more complex and requires more effort to create—video ads. They’re fast-moving, short videos that often also have sound. You’ve probably scrolled through them on Instagram before, but they can also show up as pop-up ads.

Finally, there are interactive ads. They’re the most complex to create but are incredibly engaging for your audience. They’ll often have things like forms or clickable aspects and encourage anyone who sees them to interact with them in a more tangible way.

Businesses that operate through e-commerce are most likely to benefit from Google Remarketing ads. They’ll help drive traffic to your site, capture more details like email addresses, encourage sign-ups for subscriptions and services, and help both product- and service-based businesses.

While we are an AdWords remarketing agency, we cover the full spectrum of Google Ads. We can help when you’re just starting out and are totally new to the world of paid advertising. Or, if you’ve been actively advertising for a while but need help auditing your Google ads or want to capture new customers from new markets and remarket to people who have already seen your brand, we can take care of it all.

We put a huge emphasis on data and results, which is why we’ll also share comprehensive reports with you every month. They’ll cover the key data like your conversions and return on investment, as well as softer metrics like impressions and clicks. From there, we’ll help refine and customise your ads further to make sure you’re getting the best possible results.