Google Display Advertising involves visually engaging ads—such as images, videos, animations, and graphics—that appear across various websites and apps within the Google Display Network. Unlike text-based search ads, display ads allow you to showcase your brand in a more captivating way. You have control over where your ads appear, enabling you to target specific websites or apps frequented by your desired audience. This flexibility enhances the likelihood of reaching potential customers and increasing conversions.

GoogYes, Google Display Ads are highly effective for increasing brand awareness and re-engaging potential customers. They help keep your brand top-of-mind by displaying ads to users who have previously interacted with your website but haven’t completed a purchase. Typically, consumers need multiple exposures to a brand before making a decision, and display ads facilitate this repeated exposure. Additionally, they provide valuable engagement metrics like impressions, reach, and clicks, which can inform and refine your future advertising strategies.

Yes, WebSavvy is recognised as a top-tier Google Premier Partner, a testament to our expertise and successful track record in managing Google Ads. This prestigious status brings several key benefits to our clients.

As a Google Partner, we have access to advanced tools, insights, and beta programs from Google, allowing us to leverage the latest in digital advertising technology. Our team has a breadth of expertise across various Google Ads formats, ensuring versatile and effective ad strategies for your business. This partnership also means we receive dedicated support and strategic insights directly from Google, keeping us on the cutting edge of digital advertising trends and practices.

Google Display Advertising operates on a budget you set, with the platform’s algorithm managing bids on your behalf. Generally, the cost per impression for display ads is lower than that of search ads. For example, the average cost per impression for search ads is approximately $2.69, whereas for display ads, it’s around $0.63. At WebSavvy, we tailor our services to fit various budgets, with many clients allocating about 10% of their overall advertising budget to display campaigns.

E-commerce businesses stand to gain significantly from Google Remarketing Ads. These ads drive traffic back to your site, help capture leads such as email addresses, encourage sign-ups for subscriptions or services, and support both product- and service-based businesses in reaching their marketing goals.

At WebSavvy, transparency and clarity in reporting are fundamental to our approach in managing your Google Ads campaigns. We provide detailed and comprehensible reports that give you a clear view of how your campaigns are performing. These reports are crafted to not only present data but also to offer meaningful insights.

We break down complex metrics into understandable terms, covering key performance indicators such as click-through rates, conversion rates, cost per acquisition, and return on ad spend.

Beyond just numbers, our reports include contextual analysis – we explain what these metrics mean for your business, how they align with your objectives, and what they suggest about customer behaviour and market trends. We also offer actionable recommendations based on these insights, guiding you in making informed decisions to further optimise your campaigns.

Our goal is to ensure you have a comprehensive understanding of your Google Ads performance, empowering you with the knowledge to drive your business forward.

We offer a comprehensive range of services, including search campaigns, Shopping, Display, YouTube, and Performance Max campaigns.

What distinctly sets WebSavvy’s Google Ads services apart is our holistic and bespoke approach, which seamlessly blends creativity with data-driven expertise. Our USP lies in how we tailor each strategy to the specific needs and goals of our clients, ensuring a personalised touch in every campaign. We understand that each business has its unique narrative and audience, which is why our creative team works diligently to craft ads that resonate deeply with your target market, standing out in the crowded digital space.

On the technical front, our team comprises seasoned experts who are adept at analysing complex data sets to inform every decision we make. This data-driven approach means your campaigns are constantly optimised based on real-time performance metrics, ensuring efficiency and effectiveness in reaching your desired audience. Our strategies also evolve as we gather more data, adapting to market trends and changes in consumer behaviour.

At the core of our service is our commitment to client growth and success. We view ourselves as an extension of your team, deeply invested in your growth. Regular communication, transparent reporting, and a collaborative approach ensure that you are always informed and involved in the journey towards achieving your business objectives.

Find out more by setting up a free 15 minute discovery call with our team today.