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BVOD Services

Big screen impact. Digital precision.

If you think the days of TV advertising are behind us, the reality is that it’s just evolved. With the emergence of BVOD marketing, you no longer need massive budgets and generalised messaging for TV advertising. Instead, you can get all the benefits of the targeting you know and love about Meta and Google ads, but this time with TV. Get your brand and messaging in front of the right people with the advanced capabilities that programmatic offers! 

Get targeted TV advertising with BVOD, powered by programmatic. Contact WebSavvy to learn more and see how it can benefit your business goals and growth.

BVOD stands for Broadcast Video on Demand. Essentially, when you don’t want something live but go to the channel’s streaming equivalent to things like Netflix, those are the platforms that fall under the BVOD umbrella. Some Australian examples would include 7plus, 9Now, 10 Play and SBS On Demand.

Any time someone opens up one of those platforms to watch a show after it’s already aired, it’s BVOD. You get the best of both worlds here – streaming when you want it, on a digital television (rather than having to watch on a laptop, for example) and from a marketing perspective, it gives you better targeting potential. You can narrow down your demographics, get data-backed information and measurable results when you add BVOD marketing to your ad toolkit. 

Another advertising acronym to learn: CTV. CTV stands for Connected TV. This classification refers to any TV that’s connected to the internet, whether that’s a smart TV or through a device that acts as a bridge between an app and your TV, which includes things like Chromecast or Apple TV. CTV also includes apps and platforms like YouTube, Netflix, and Disney+. Essentially, if you can advertise on the streaming platform, it falls under the CTV classification. 

The combination of BVOD and CTV is the future of television advertising, enabling businesses to display their ads in a high-quality medium with the targeting they want to reach their audience. It’s powered by programmatic, one of the most innovative means of targeting specific demographics, along with the data after you’ve run your ads. 

Whether you’re launching a new product, driving awareness, or reinforcing your brand in-market, BVOD and CTV offer serious advantages:

  • Your ads appear alongside premium, long-form content in a distraction-free, laid-back environment.
  • You can use behavioural, demographic and geographic data to reach your ideal viewer. Go beyond “prime time” and target at the right time.
  • You don’t need a six-figure budget to get on screen. Programmatic BVOD and CTV campaigns scale with your goals.
  • Reach someone watching on their TV, then utilise remarketing with display or social ads on mobile or desktop.
  • Track impressions, video completion rates, site visits, conversions, and connect the dots between screens.

If your audience is watching TV content online (spoiler: they are), BVOD and CTV should be in your mix. It’s a perfect fit for:

  • Brands wanting a broad reach with better targeting than traditional TV – it’s great for general brand awareness 
  • Marketers launching full-funnel video strategies
  • Businesses looking to boost brand recall with high-impact visuals
  • Advertisers running display or social campaigns who want to expand reach with video

At WebSavvy, we help you integrate BVOD and CTV into your existing marketing, building a connected strategy that makes every touchpoint count. Whether we start with an audit or build something from the ground up, our experienced team can work with your budgets and goals to help you reach the audience you’re looking for. 

OUR APPROACH.

./We define who you want to reach and then work to build audience segments using first-party data, contextual insights, in-market behaviours, and more.
./Our creative team builds (or refreshes) display ad assets that feel on-brand and stand out. Whether it’s static banners, animated GIFs or responsive formats, we make sure your message is both sharp and scroll-stopping.
./ Retargeting and remarketing are all about re-engaging with relevance. We build thoughtful sequences to bring potential customers back when they’re ready to convert.
 

So, Why Choose WebSavvy?

Data-Driven Decisions for Optimisation

We run campaigns with a clear purpose. Our approach is anchored in data and analytics, allowing us to make informed decisions that optimise your campaigns and maximise ROI. As one of the top 3% of Google Premier Partners in Australia, we have access to the latest insights and product updates, ensuring your campaigns are always ahead of the curve.

Enhanced Visibility & Targeted Reach

With our expertise in Google Ads services, your business gains a significant edge in online visibility. We ensure your brand appears prominently in search results, capturing the attention of potential customers at the crucial moment they're searching for your products or services. Our precision targeting is the key to driving relevant traffic, boosting conversion rates, and ultimately, achieving a higher return on investment (ROI).

Tailored Strategies for Diverse Needs

Our services are not one-size-fits-all. We work closely with you to develop a bespoke digital marketing strategy, aligning with your unique business objectives. Whether it's search campaigns, shopping campaigns, YouTube advertising, or a mix of various strategies, our team is dedicated to crafting solutions that drive your digital success.

DISCOVER THE POTENTIAL OF PROGRAMMATIC MARKETING.

BVOD refers specifically to on-demand content from traditional broadcasters (like 7plus or 9Now), while CTV covers all TV content streamed over the internet, including platforms like YouTube, Netflix (if it’s one of the subscriptions where ads are included), and Disney+. BVOD is a subset of CTV.

Viewers are highly engaged when watching BVOD – they’ve chosen the content, often on a big screen, and are less likely to be multitasking. This means higher completion rates, better brand recall, and stronger impact.

CTV combines the best of TV and digital: premium screen placement, brand-safe environments, and the ability to target based on data – not just demographics. You get storytelling power and measurable performance.

Traditional TV targets broad demographics based on time slots and regions. BVOD uses first-party data, login info, location, device type, and behavioural signals – allowing for more granular and relevant targeting.

Yes! You can track impressions, video completion rates, view-through conversions, and even cross-device attribution. It’s TV, but smarter – with digital-style reporting and optimisation built in.

What distinctly sets WebSavvy’s services apart is our holistic and bespoke approach, which seamlessly blends creativity with data-driven expertise. Our USP lies in how we tailor each strategy to the specific needs and goals of our clients, ensuring a personalised touch in every campaign. We understand that each business has its unique narrative and audience, which is why our creative team works diligently to craft ads that resonate deeply with your target market, standing out in the crowded digital space.

On the technical front, our team comprises seasoned experts who are adept at analysing complex data sets to inform every decision we make. This data-driven approach means your campaigns are constantly optimised based on real-time performance metrics, ensuring efficiency and effectiveness in reaching your desired audience. Our strategies also evolve as we gather more data, adapting to market trends and changes in consumer behaviour.

At the core of our service is our commitment to client growth and success. We view ourselves as an extension of your team, deeply invested in your growth. Regular communication, transparent reporting, and a collaborative approach ensure that you are always informed and involved in the journey towards achieving your business objectives.

Find out more by setting up a free 15 minute discovery call with our team today.

Our e-commerce business has been a Google Ads client of Casey Gill from WebSavvy for over two years. Throughout this time, we have been extremely happy with the high level of continued performance and return with our Google Ads. Thanks to Casey’s expertise and consistent attention.

Jared Davis / Profile Products

Great company to deal with, have done some great work with our social media marketing with terrific results. Keep you in the loop constantly, and are very aware of our needs & budgets. Account managers and customer service staff are easy going, and are a pleasure to deal with. Highly recommend!

Peter Saward / AFL Footy Shop

I highly recommend Web Savvy to any business seeking a comprehensive and results-driven digital marketing solution. Their innovative approach and commitment to excellence make them a valuable partner in achieving and exceeding marketing objectives.

Samantha Heinceslater / Aura Home

What our clients say about WebSavvy