55% More Conversions Under 10 Months

THE CHALLENGE.

WLSA were struggling to get leads and consultations for their NSW and QLD clinics within their target range, determining our goals:

Increasing spend on Google Ads to capture a larger market share in their industry and specific geographic locations.
Increase Lead Conversion Volume by 10% & Conversion Rates by 5% for form submission enquiries & calls.
Ideally – reduce Cost Per Acquisition (CPA), whilst remaining in the profitable CPA range.

The Approach.

After meeting with the CEO and presenting our recommendations, we began running the agreed-upon experiments in March 2018. Firstly, we experimented with Target CPA smart bidding strategies to beat our original Manual CPC bid strategies. The Smart Bidding strategies grew Impressions and Clicks, and saved time to focus on strategy and creatives.

Once a Target CPA became the winning strategy, we tested different CPA targets to ensure we were able to maximise revenue. We continued tests until we had enough data as proof of the best strategy’s success, then began working towards moving all our campaigns to automation strategies.

The Results.

Since transitioning all campaigns to Smart Bidding strategies, we were able to spend more on Google Ads within the profitable range of cost per lead. WLSA experienced continuous and huge growth in revenue.

1. The New South Wales clinic:

Increased Gastric banding campaign: Conversions by 55%, Conversion Rates by 32%, Google Ads Spend by 31%, Impressions by 11% and Clicks by 17%
Increased Other campaigns: Conversions by 64%, Conversion Rates by 25%, Spend by 133%, Impressions by 14%, Clicks by 31%
Increased rankings on Google by 1%

2. The Queensland clinic:

Increased Gastric banding campaign: Conversions by 13%, Conversion Rate by 2%, Spend by 23%, Impressions by 22% and Clicks by 12%
Increased rankings on Google by 10%

WLSA achieved the highest amount of conversions in account history! Our success with WLSA resulted in Aden, WebSavvy’s Relationship Manager, being awarded the Google Brave Penguin Award and an all-expenses paid trip to Google HQ in San Francisco to network with other marketers from around the world.

INCREASE IN CONVERSIONS

+ 0 %

INCREASE IN CONVERSION RATE

+ 0 %

INCREASE IN IMPRESSIONS

+ 0 %

increase rankings on Google for Queensland clinic

+ 0 %

Our e-commerce business has been a Google Ads client of Casey Gill from WebSavvy for over two years. Throughout this time, we have been extremely happy with the high level of continued performance and return with our Google Ads. Thanks to Casey’s expertise and consistent attention.

Jared Davis / Profile Products

Great company to deal with. Have done some great work with our social media marketing with terrific results. Keep you in the loop constantly, and are very aware of our needs & budgets. Account managers and customer service staff are easy-going and are a pleasure to deal with. Highly recommend!

Peter Saward / AFL Footy Shop

I highly recommend Web Savvy to any business seeking a comprehensive and results-driven digital marketing solution. Their innovative approach and commitment to excellence make them a valuable partner in achieving and exceeding marketing objectives.

Samantha Heinceslater / Aura Home