To build anticipation and ensure a strong start to the sale, we kicked things off with hype ads across Meta and Google starting November 3rd. These ads were designed to spark interest and engagement within our mid-funnel audience, making sure we had a primed and ready pipeline as soon as the sale went live. By showcasing teasers of upcoming deals, using bold creatives and punchy messaging, we were able to re-engage past website visitors and warm leads effectively.

Once the sale launched, we switched gears to focus on urgency and scarcity. Drawing on proven FOMO-driven tactics, we ran a mix of dynamic and static ads across platforms with messaging like “Biggest savings ever”, and “Our sale of the year”. This approach helped sustain momentum and conversions throughout the month, especially during key peak periods such as the final week of the campaign.

On Google Ads, we capitalised on high-intent search terms and ensured optimal visibility through aggressive bidding on top-performing keywords. Meta ads were tailored for retargeting and conversion-focused creative, ensuring continuity and relevance across the customer journey.