+65% revenue with smart shopping

The Challenge.

Swimwear Galore has worked with WebSavvy for 18 years (in fact, they were our 2nd ever client!), but we never get complacent with our clients – whether they are new or legacy friends. Being one of Australia’s best-loved retailers of swimwear, Swimwear Galore’s growth was steady, but we saw a bigger opportunity to grow during their off-peak season.

The Approach.

The main thing was implementing Google’s AI to free up time for strategy.

We tested a Smart Shopping campaign with amazing results. This was a brand new Google feature (untested) that had only been launched 2 months before. The experiment was conducted at a quieter time of the year for Swimwear Galore, meaning we were ready for the busy swimwear season in Summer.

The Results.

The Results:

The original manual shopping campaigns in April and May had an average ROAS of 7.12. The NEW Smart Shopping campaign, in June and July, had a ROAS of 8.16, and revenue increased by 65%.

We then used the time we would have spent on manual bidding (traditional GAds strategy) on feed optimisation instead, which supported the Smart Shopping campaign.

increase in Return on Ad Spend

+ 0 %

Increase in Revenue

+ 0 %

Our e-commerce business has been a Google Ads client of Casey Gill from WebSavvy for over two years. Throughout this time, we have been extremely happy with the high level of continued performance and return with our Google Ads. Thanks to Casey’s expertise and consistent attention.

Jared Davis / Profile Products

Great company to deal with. Have done some great work with our social media marketing with terrific results. Keep you in the loop constantly, and are very aware of our needs & budgets. Account managers and customer service staff are easy-going and are a pleasure to deal with. Highly recommend!

Peter Saward / AFL Footy Shop

I highly recommend Web Savvy to any business seeking a comprehensive and results-driven digital marketing solution. Their innovative approach and commitment to excellence make them a valuable partner in achieving and exceeding marketing objectives.

Samantha Heinceslater / Aura Home