+131% YoY REACH global reach Black Friday Campaign

THE CHALLENGE.

Sheet Society stands out for its unique combination of contemporary colours and bedsheets made from natural fibres. They are on a mission to transform the bedding industry, one pillowcase and fitted sheet at a time.

WebSavvy and Sheet Society’s collaboration has been instrumental in amplifying their online presence and expanding their reach to a wider audience. Their dedication to excellence has made Sheet Society a beloved name in households across Australia and beyond.

The Approach.

In 2022, WebSavvy & Sheet Society got together to see what we could tweak to improve on our stellar results from the 2021 holy trinity of shopping madness, Black Friday, Cyber Monday, and Boxing Day.
The plan was to create distinct full-funnel campaigns tailored to specific locations, each with its own unique budget.
Why?
‘Cause budgets are like fingerprints – unique’

On Google, we spread our offers far and wide across a range of advertising formats, encompassing Brand Search, Non-Brand Search, Sitelink & Promo Extensions, Pmax, Discovery, and YouTube.

To spark early interest, we front-loaded our spending during key timeframes. Our strategy emphasised allocating the budget towards top-of-funnel (TOF) and awareness campaigns to re-engage audiences following the Black Friday and Cyber Monday rush, focusing on key marketing messages. Additionally, we ran Boxing Day presale lead generation ads to build first-party email lists.

The Results.

In a nutshell, we had some pretty awesome wins, including remarkable year-over-year revenue growth of 44% for Meta and 16% for Google in AU, driven by a substantial 131% YOY increase in global reach due to the global expansion and supported by the successful introduction of the broadcast strategy.

Additionally, our tailored ads excelled, achieving higher quality scores and relevance, while we efficiently managed spending and increased intent in the PMax campaigns. Notably, our remarketing campaigns emerged as the top revenue generators of the year, with Discovery leading in sales.

increase in Revenue Meta

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increase in Revenue Google

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increase in global reach

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Our e-commerce business has been a Google Ads client of Casey Gill from WebSavvy for over two years. Throughout this time, we have been extremely happy with the high level of continued performance and return with our Google Ads. Thanks to Casey’s expertise and consistent attention.

Jared Davis / Profile Products

Great company to deal with. Have done some great work with our social media marketing with terrific results. Keep you in the loop constantly, and are very aware of our needs & budgets. Account managers and customer service staff are easy-going and are a pleasure to deal with. Highly recommend!

Peter Saward / AFL Footy Shop

I highly recommend Web Savvy to any business seeking a comprehensive and results-driven digital marketing solution. Their innovative approach and commitment to excellence make them a valuable partner in achieving and exceeding marketing objectives.

Samantha Heinceslater / Aura Home