+207% Revenue & 15x ROAS

The Challenge.

As one of Australia’s leading maternity wear brands, Ripe Maternity was keen to engage its dedicated and loyal customers and maximise growth during the busy Click Frenzy online sales period.

The Approach.

Step one was to raise awareness of Ripe’s Click Frenzy Sale. We had already structured the Google and Facebook accounts in a fashion that highlighted the ideal audiences that would best engage with the pre-awareness messaging.
Our first testing ads were meant to encourage customers and raise awareness – we weren’t really expecting sales. Oh, how happy we were to be wrong! Sales were coming in – and we increased the spend, generating a ROAS of 12.65 from mere awareness activity.
If the ads promoting an upcoming sale did that well, we had high hopes for how the actual sale would go…

The Results.

The Click Frenzy sales figures were in – it was a record for Ripe, more than doubling the target revenue for the sale, with the YoY goal up by 207%.
The final ROAS figures for the sale were 15.9x – an incredible result that allows Ripe to continue to engage with their loyal customers, and have even greater optimism going into a new decade.

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Our e-commerce business has been a Google Ads client of Casey Gill from WebSavvy for over two years. Throughout this time, we have been extremely happy with the high level of continued performance and return with our Google Ads. Thanks to Casey’s expertise and consistent attention.

Jared Davis / Profile Products

Great company to deal with. Have done some great work with our social media marketing with terrific results. Keep you in the loop constantly, and are very aware of our needs & budgets. Account managers and customer service staff are easy-going and are a pleasure to deal with. Highly recommend!

Peter Saward / AFL Footy Shop

I highly recommend Web Savvy to any business seeking a comprehensive and results-driven digital marketing solution. Their innovative approach and commitment to excellence make them a valuable partner in achieving and exceeding marketing objectives.

Samantha Heinceslater / Aura Home