Product Performance Report powers Swimwear Galore

THE CHALLENGE.

Australia’s leading destination for swimwear that suits – and celebrates – everyBODY, Swimwear Galore is an Australian success story with 7 retail stores across Victoria, as well as a booming online store. WebSavvy has proudly worked with the Swimwear Galore team since 2008 to help them make a splash and grow their business.
CAMPAIGN PERIOD: Oct 31st to Dec 12th 2022

Because AI can get stuck in a rut, some of Swimwear Galore’s products were not being seen by potential customers. The machine kept going back to products it knew & ‘trusted’ to sell well, ignoring ~70% of the sizable range.

We knew there was a great opportunity to generate incremental revenue by increasing the performance of these ‘unseen’ (aka zombie) products. So we got to work!

The Approach.

Using platform data, we quickly identified products with no spend in the recent past.
We put those Product IDs into a Google Sheet, added a 2nd column with the ‘zombie’ tag and fed that into Google Merchant Centre as a supplemental feed.

Instantly, this added the ‘zombie’ tag as a custom label to all of those products. Then we created a new PMax campaign just for those products and excluded them from the existing campaigns.

The Results.

We gave the machine an easy goal to get started, setting the ROAS target ~20% lower than the existing campaigns. It hit that target within a week, at which point we steadily increased the target until it was as high as the other campaigns.

This was all new spending and new revenue. It ended up about 15% additional spend at a ROAS slightly better than the existing campaigns.

So effectively, a 15% increase in profitable revenue, selling products that otherwise weren’t selling. A big win all round!

increase in REVENUE

+ 0 %

Our e-commerce business has been a Google Ads client of Casey Gill from WebSavvy for over two years. Throughout this time, we have been extremely happy with the high level of continued performance and return with our Google Ads. Thanks to Casey’s expertise and consistent attention.

Jared Davis / Profile Products

Great company to deal with. Have done some great work with our social media marketing with terrific results. Keep you in the loop constantly, and are very aware of our needs & budgets. Account managers and customer service staff are easy-going and are a pleasure to deal with. Highly recommend!

Peter Saward / AFL Footy Shop

I highly recommend Web Savvy to any business seeking a comprehensive and results-driven digital marketing solution. Their innovative approach and commitment to excellence make them a valuable partner in achieving and exceeding marketing objectives.

Samantha Heinceslater / Aura Home