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KIP&CO

+200% New Customer Conversions-

THE CHALLENGE.

A great Aussie success story for attracting new customers, Kip&Co are a Melbourne-born brand that celebrates joy and colour with beautiful home decor, bedding, apparel and accessories. Founded by 3 friends – Alex, Hayley and Kate.

With new product launches and major brand collaborations in the pipeline, Kip&Co had new and exciting revenue goals.

The Approach.

To help achieve this growth, marketing efforts were going to be focused not only on customer retention but also heavily on the acquisition of new customers.

Social platforms and budget increases were presented. Being the more optimal platform for lead generation, Facebook Ads is where the WebSavvy team implemented the main shift in strategy for capturing new leads and increasing spend really helped maximise the pool of people to hit with remarketing during sale periods.

The Results.

The results have been amazing so far, seeing a significant increase in performance since the change in strategy.

The shift in tactics has resulted in a 200% increase in new leads generated and a 200% increase in new customer conversions attributed to Facebook ads.

increase in new leads
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new customer conversions
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