+21% Revenue with Q4 Budget Optimisation
THE CHALLENGE.
Our Q4 goal (October 1 – December 31, 2024) was to drive revenue growth for JJS Tech while maintaining strong profitability. After a dip in performance during August and September, our focus was on turning things around – capitalising on businesses looking to allocate their remaining 2024 budgets and maximising growth opportunities.
The Approach.
We launched a catch-all shopping campaign and segmented our top brands into dedicated campaigns to drive stronger results. To maximise efficiency, we closely monitored our budget, ensuring spend was directed toward the highest-returning campaigns. Additionally, we optimised our pricing strategy by no longer targeting items under $50. Throughout the quarter, we continuously refined underperforming campaigns while scaling those delivering strong results.
The Results.
Our optimisations led to a 21% increase in revenue compared to previous months, while ROAS improved by 10%, reaching 5.18x. Additionally, the average order value (AOV) saw a positive uplift, reinforcing the effectiveness of our strategy. Although traffic saw a slight decline, this indicates a successful shift toward higher-value orders – ultimately delivering a stronger return for the client.
Our success not only drove significant revenue growth for the client but also helped us build a more engaged and high-intent audience.
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