The Key To High Conversions

The Challenge.

Homebuyers Centre WA operates in a highly competitive market targeting first home buyers and people looking for an affordable option to join the property ladder. Buying a house is often someone’s largest investment and takes much time and consideration to ensure they are making the right decision. It was WebSavvy’s job to find highly qualified leads with high purchase intent for Homebuyers Centre WA.

The Approach.

Utilising search and display channels, whilst leveraging interest in the WA Government’s KeyStart Initiative aimed at first home buyers, WebSavvy was able to establish remarketing audiences that were lower in the funnel and therefore more likely to convert from enquiry to sale.

The Results.

In a period where other marketing channels within the business saw shrinking returns year on year, Google Ads saw a 6% year-on-year growth in conversion from enquiry to sale. This also resulted in Google Ads conversions being more than double the conversions from office visits alone. Another reason why the right Google Ads approach is so important!

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conversions compared to conversions from office visits

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Our e-commerce business has been a Google Ads client of Casey Gill from WebSavvy for over two years. Throughout this time, we have been extremely happy with the high level of continued performance and return with our Google Ads. Thanks to Casey’s expertise and consistent attention.

Jared Davis / Profile Products

Great company to deal with. Have done some great work with our social media marketing with terrific results. Keep you in the loop constantly, and are very aware of our needs & budgets. Account managers and customer service staff are easy-going and are a pleasure to deal with. Highly recommend!

Peter Saward / AFL Footy Shop

I highly recommend Web Savvy to any business seeking a comprehensive and results-driven digital marketing solution. Their innovative approach and commitment to excellence make them a valuable partner in achieving and exceeding marketing objectives.

Samantha Heinceslater / Aura Home