+200% Google Ads Conversions

THE CHALLENGE.

In April 2023, the client aimed to significantly scale their revenue while maintaining profitability. With a focused product range and the need to test various strategies, success was defined as achieving steady growth paired with a stable ROAS.

The Approach.

Google Ads:
Launched Performance Max (Pmax) campaigns segmented by top products, alongside a brand campaign and a catch-all shopping campaign.
Cleaned up the Google Merchant Centre (GMC) and implemented ROAS targets.
Developed a robust asset library to enhance Pmax campaign performance.
Meta Ads:
Built a full funnel campaign structure segmented by audience intent.
Deployed catalogue campaigns targeting Cold and Recent audiences with a mix of image, video, and catalogue ads.
Tailored ad messaging to align with each stage of the funnel.

The Results.

Google Ads:
Conversions increased by 200%.
Conversion value grew by 115%.
ROAS improved by 75%.
Meta Ads:
Conversions rose by 115%.
Conversion value increased by 70%.
ROAS improved by 32%.
Overall
Overall revenue increased by 92%.

increase GOOGLE ADS CONVERSIONS

+ 0 %

INCREASE META CONVERSIONS

+ 0 %

OVERALL REVENUE

+ 0 %

Our e-commerce business has been a Google Ads client of Casey Gill from WebSavvy for over two years. Throughout this time, we have been extremely happy with the high level of continued performance and return with our Google Ads. Thanks to Casey’s expertise and consistent attention.

Jared Davis / Profile Products

Great company to deal with. Have done some great work with our social media marketing with terrific results. Keep you in the loop constantly, and are very aware of our needs & budgets. Account managers and customer service staff are easy-going and are a pleasure to deal with. Highly recommend!

Peter Saward / AFL Footy Shop

I highly recommend Web Savvy to any business seeking a comprehensive and results-driven digital marketing solution. Their innovative approach and commitment to excellence make them a valuable partner in achieving and exceeding marketing objectives.

Samantha Heinceslater / Aura Home