+67% Increase in Leads

THE CHALLENGE.

After growing up with many happy childhood memories of enjoying the warm Spring and Summer afternoons on his family’s small back patio, Jim Adams established American Landscape Structures to help people turn their dream outdoor space into reality and start spending more quality time outside.

American Landscape Structures is a US-based business that provides high-quality made-to-order backyard landscape structures, including pavilions, gazebos and pergolas.

Jim and his team had recently been dissatisfied with their digital performance and the high cost of leads that were being generated. For a small business, this was starting to have a significant impact on them.

Having worked with 2 different agencies in the last 2 years, they knew they needed a different approach to their strategy – and fast. They came to WebSavvy in January 2023 to help their business bloom again, looking for an increased lead volume as well as cost-effective leads.

Recently faced with the challenge of a slow volume of leads, CPL was $100+, sometimes even over $300. We were more than happy to help turn things around for the American Landscape Structures team.

The Approach.

The WebSavvy team rolled up our sleeves and got to work straight away. We understood the issues at hand and applied the right bidding strategy and targets to campaigns to help get things moving in the right direction.

A restructure of campaigns needed to happen immediately, in order to have more control and insights into the performance of different areas of the business. We got to work doing just that.

The Results.

Within the first week, the CPL had already dropped – it was still high, but acceptable for the short-term while we worked with the American Landscape Structures team to really get to know their business and the challenges they were facing.

We all worked together to bring CPL down further.
After just 4 weeks, we were hitting weekly lead targets – sometimes exceeding the targets, causing an overflow of leads at a high volume!

The average CPL is down 55% since we started managing the account and is sitting comfortably within ALS’s targets.
With CPL down and the leads flow increasing, we’re only just getting started. We’re dedicated to helping improve profitability, to helping the American Landscape Structures team achieve their goal of doubling business revenue for the year.

increase in leads

+ 0 %

reduction in cpl

- 0 %

Our e-commerce business has been a Google Ads client of Casey Gill from WebSavvy for over two years. Throughout this time, we have been extremely happy with the high level of continued performance and return with our Google Ads. Thanks to Casey’s expertise and consistent attention.

Jared Davis / Profile Products

Great company to deal with. Have done some great work with our social media marketing with terrific results. Keep you in the loop constantly, and are very aware of our needs & budgets. Account managers and customer service staff are easy-going and are a pleasure to deal with. Highly recommend!

Peter Saward / AFL Footy Shop

I highly recommend Web Savvy to any business seeking a comprehensive and results-driven digital marketing solution. Their innovative approach and commitment to excellence make them a valuable partner in achieving and exceeding marketing objectives.

Samantha Heinceslater / Aura Home