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- All
- AI
- Analytics
- Campaign Optimisation
- Conversion Rate Optimisation
- Google Ads
- Meta
- News
- Paid Ads Strategy
- PMax
- Productivity
- Social Ads
- Youtube
Email Success: Emerging Trends in Email Marketing for Ecommerce (Part 2)
Email marketing continues to be a critical element for ecommerce success. With increasing competition, evolving technology, and shifting customer expectations, staying ahead of the curve in Email Marketing can be challenging. As well as AI, discussed in Part 1 of this series, other key email marketing trends that are shaping ecommerce businesses in 2023 include deliverability, advanced segmentation and multichannel campaigns. In this post, Shaun Ernst of Email Experts dives into how you can utilise these tools to get the most out of the emails you’re sending and stay up to date with what’s expected of EDMs in 2023. 1. …
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News
Email Success: Emerging Trends in Email Marketing for Ecommerce (Part 1)
As digital marketing continues to evolve, email marketing remains a powerful tool for ecommerce businesses. In today’s competitive landscape, staying ahead of the curve is crucial to success. That’s why we’ve enlisted the expertise of Shaun Ernst, the founder of Email Experts, to be our guide in this two-part series, exploring the emerging trends in email marketing. In this post, Shaun focuses on the role of artificial intelligence (AI) in shaping effective strategies and how to leverage it in order to enhance your email marketing efforts. AI Tools for content generation and analysis In 2023, AI-powered tools are playing a …
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AI
AI in your Agency
In today’s rapidly evolving digital landscape, artificial intelligence (AI) is revolutionizing industries and transforming the way we work. Our new video series, AI For Your Agency takes us on a journey to understand the impact of AI on businesses, professions, and creative processes. With a total of six insightful videos, this course promises to unlock the exciting possibilities of AI while dispelling common fears and misconceptions. Video 1: Intro Mike introduces a framework to help viewers maximize the potential of ChatGPT, an AI language model. He emphasizes the importance of leveraging AI to enhance writing efficiency and creativity. Video 2: …
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Analytics
Top 5 GA4 Migration FAQs Answered
Google is retiring Universal Analytics (UA) on the 1st July 2023, and it’s essential for businesses to understand the implications of this change. In this blog post, we’ll address our top 5 common questions and concerns regarding the retirement of UA and the transition to GA4 (Google Analytics 4). You may have come across a scary-looking banner in Google Ads regarding UA retirement however it might not be relevant to you. If you’ve created a GA4 property, but not yet linked it to your Google Ads account, then the machine will get confused & keep showing this prompt. You can …
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Analytics
Top 10 Benefits of Google Analytics 4 (GA4) That Make It Worth the Switch
By now you will be aware that after July 1, your current Universal Analytics account will stop collecting new data, with the introduction of the newer and better version – Google Analytics 4.
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Analytics
Are you ready for the change coming to your Analytics?
As of July 1, 2023, all ‘Universal’ Analytics (aka Google Analytics) properties will stop collecting data.Your data. Which means unless you’re ready for this change, you won’t be collecting any data about your store or website from July 1 onwards. It’s a big change which aims to transition Google Analytics towards a future that isn’t based on cookies, and where most visits to your site are mobile-based. This change has been years in the making, and as a business owner or marketer, it’s crucial to understand the implications of this migration and how to prepare for it. In this article, …
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PMax
Use Cases for the ‘performance max script & spreadsheet’
In part 1 of this blog series we laid out why we created the ‘pmax script’, why we gave it for free to the community & how you can get your copy up & running. Assuming you’ve done that, you’ll now have a Google Sheet that looks something like this: So naturally the next question we’ve been asked is “how did you do this & what do I do with all this data?” This blog post aims to answer that question. How is the data calculated? The data is pulled from Google’s API (essentially ‘behind the scenes’ of your ad …
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Productivity
‘How To Build a Brand Customers Rave About’ – Flying Solo with Ces Busby podcast.
WebSavvy’s very own Head of Growth – Trevor Henselwood – recently featured on the podcast: Flying Solo with Ces Busby talking about how to build a brand customers rave about. In this chat, Trevor covers everything from what makes a good brand message, to how you measure awareness marketing and importantly, how to budget for it. “…When you’re making an investment in your marketing, think about other places that you’re making an investment. So in, say, your super funds, usually you have a diverse strategy where you have some which are safe investments, some which are risky, and some which …
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PMax
Performance Max – how to profit using hidden data – part 1
What is Performance Max? Let’s start with a quick refresher on Google Ads. As a consumer wandering around the interwebs you’re likely to bump into many different types of Ads, paid for by Google’s advertisers. If you search Google, you’ll probably see text ads & maybe (if you searched for a physical product) a few shopping ads too (shown above). Of course on Youtube you’ll see video ads (some skippable, some not). On 2 million other sites (& a million apps) you might see some form of banner ad. And on Google Maps you might see an ad about a …
