In part 1 of this blog series we laid out why we created the ‘pmax script’, why we gave it for free to the community & how you can get your copy up & running. Assuming you’ve done that, you’ll now…
Performance Max – how to profit using hidden data – part 1
What is Performance Max? Let’s start with a quick refresher on Google Ads. As a consumer wandering around the interwebs you’re likely to bump into many different types of Ads, paid for by Google’s advertisers. If you search Google, you’ll probably…
Awareness Advertising: Adding some broccoli to the sugar highs of Performance Marketing
Awareness advertising is like a dirty word to a performance marketer, don’t even mention the word ‘branding’ either! ‘Why spend on that which you can’t measure’ they’ll say after slamming an energy drink for the third time that day. Interestingly enough,…
What you need to know about Google’s Performance Max campaign type
Here’s what we’ve learnt from 6 months of using and testing Google Performance Max campaign type In case you missed it, Performance Max (aka pMax) is Google’s latest ad format that will soon replace Smart Shopping and Local Campaigns. This is…