What do you look at when you get a new Google Ads account Handed to you? Looking into a new Google Ads account for the first time can be quite overwhelming. Unfamiliar campaigns, low conversions, high spend, thousands of keywords……
Your First AdWords Script
AdWords Scripts can simplify your daily work. Add the word “scripts” into a conversation with someone who isn’t aware of code and they’re going to think you’re casting them in a play and look at you strangely. Mention “scripts” to people…
Work/Life “Balance” is a Misnomer
The work/life balance is an idea that there’s a perfect ratio between “work” (career and ambition) and “lifestyle” (health, pleasure, leisure, family and spiritual development/meditation). This notion implies that work is bad and life is good. I’m here to say, ignore…
7 Arguments for Brand Campaigns
Your Brand Campaign is an Essential Part of Google Ads Success Let’s assume your SEO is top notch and you have the glory of position 1 on a Search Engine Results Page (SERP). Chances are, you’re not going to be the…
Custom Column Options in AdWords
Lately it feels like the AdWords interface has something new every time I log-on. This latest option is a huge time saver! Especially if you like to segment your AdWords campaign data to help you optimise. Here it is: …