A Year-End Review for a Successful BFCM 2023 Get an insight into Agency thinking when it comes to making sure you’re prepped and ready for the beginning, middle and end of Black Friday 2023. This fillable workbook and checklist will help…
Use Cases for the ‘performance max script & spreadsheet’
In part 1 of this blog series we laid out why we created the ‘pmax script’, why we gave it for free to the community & how you can get your copy up & running. Assuming you’ve done that, you’ll now…
Performance Max – how to profit using hidden data – part 1
What is Performance Max? Let’s start with a quick refresher on Google Ads. As a consumer wandering around the interwebs you’re likely to bump into many different types of Ads, paid for by Google’s advertisers. If you search Google, you’ll probably…
Awareness Advertising: Adding some broccoli to the sugar highs of Performance Marketing
Awareness advertising is like a dirty word to a performance marketer, don’t even mention the word ‘branding’ either! ‘Why spend on that which you can’t measure’ they’ll say after slamming an energy drink for the third time that day. Interestingly enough,…
Is your paid media budget only focused on tomorrow?
Most people/businesses are making their budgets with a single minded objective and it’s hurting their future potential. Frankly it is short sighted, but the good news is, it’s not a big leap to change. As an advertising agency we see a…
How to really maximise Profit with Google Ads
Profit, to help grow your business and invest in your team. That’s the simple reason you run Google Ads – you don’t want more traffic to your site, or even more revenue. You need profit to achieve your goals and help…
What you need to know about Google’s Performance Max campaign type
Here’s what we’ve learnt from 6 months of using and testing Google Performance Max campaign type In case you missed it, Performance Max (aka pMax) is Google’s latest ad format that will soon replace Smart Shopping and Local Campaigns. This is…
What’s a negative keyword? And other Google Ads jargon you should know!
Don’t get your CTR mixed up with your AOV and make a F-O-O-L out of yourself. Google ads can be confusing at the best of times not to mention navigating all the jargon that comes along with it.
What is good ad creative?
Here at WebSavvy, we live and breathe paid advertising. We spend our days chatting and working with our clients to grow their businesses and often get asked “what makes a good ad?”. Although there’s nothing we’d love more than to send…
How to get the most from your online ads – aka The Profit Curve
If you’re a VC-backed startup happy to burn through cash in the myopic pursuit of ‘growth at all costs’ and you hope you might hit profit sometime before 2030, then let me save you 11 mins – you can stop reading…