The holiday season is fast approaching. With the sounds of jingle bells and cheerful music on the not too far tinsel clad horizon, those of us who work in or around eCommerce businesses are all too familiar with the whole new…
Should I be running Google Shopping ads?
What do you need to get started with Google Shopping ads? And why should you use them? We get these questions a lot from businesses looking to get started. So our resident Shopping guru Chris has taken over our blog to…
The impact of pausing brand campaigns
Let’s assume your SEO is top notch and you have the glory of position 1 on a Search Engine Results Page (SERP). Chances are, you’re not going to be the first thing people see – in fact, you could have your…
A List of Action Verbs to Use in Your Ads
A List of Action Verbs to Use in Your Google Advertising You’ve probably heard that ‘the headline is 80% of the ad’In which case surely the first word in that headline must be very important…It has to grab the reader’s attention…