WebSavvy’s very own Head of Growth – Trevor Henselwood – recently featured on the podcast: Flying Solo with Ces Busby talking about how to build a brand customers rave about. In this chat, Trevor covers everything from what makes a good…
How to use this little known tool to make sure you don’t OVERspend on your Google Ad Campaigns
Are you spending too much on Ads? How would you know? Google offers a free Performance Planner tool that will predict your revenue (or lead volume) for a given spend based on your existing performance, using the power of its Machine…
The Future of Google Ads & How Marketers Need to Adapt
Darwin taught us that “it’s not the strongest that survives; but the one that is able best to adapt” As marketing evolves, we must evolve and adapt too. It seems at ever-increasing speeds! What follows is a visual framework that I’ve…
5 Psychological Tactics to Apply in Your Business
5 Psychological Tactics to Apply in Your Business Sinem Ibrahim, Operations Manager 20 March 2015 Psychology is an essential tool to have in your kit when it comes to marketing. Most people use some of these ideas because…
Starting is easy when perfection isn’t the finish line
It’s so easy to talk yourself out of starting a task because you think you won’t be able to finish it perfectly. A barrier of procrastination and self doubt usually sets in where you unnecessarily stress over the ‘perceived’ complexity of…
10-80-10. Do 5x the work, in the same time.
You probably already know the basic premise of the 80/20 rule. 20% of something gets 80% of the use/result. There are plenty of examples, I won’t bore you with them. Lots of great people have influenced my thinking on 80/20: Dan…