How does a brand determine the channels that will really leverage awareness marketing? In a previous blog: Awareness Advertising: Adding Some Broccoli To The Sugar Highs Of Performance Marketing, I discussed some concepts about how to think about your awareness advertising…
Industry Titans Merge as Reform Digital Announces Acquisition of WebSavvy
WebSavvy Joins Forces with Reform Digital to Expand Service Offerings in Digital Marketing. Industry Leaders Combine Strengths, Expertise and Vision September 2023 – WebSavvy, a leading PPC authority since 2006, is excited to announce its acquisition by Reform Digital, a rapidly…
Email Success: Emerging Trends in Email Marketing for Ecommerce (Part 2)
Email marketing continues to be a critical element for ecommerce success. With increasing competition, evolving technology, and shifting customer expectations, staying ahead of the curve in Email Marketing can be challenging. As well as AI, discussed in Part 1 of this…
Email Success: Emerging Trends in Email Marketing for Ecommerce (Part 1)
As digital marketing continues to evolve, email marketing remains a powerful tool for ecommerce businesses. In today’s competitive landscape, staying ahead of the curve is crucial to success. That’s why we’ve enlisted the expertise of Shaun Ernst, the founder of Email…
You have two customers – but you might be focusing on the wrong one.
Maybe you run Google or Meta or Linkedin or Spotify ads.If you do, you have 2 groups of customers. Right now, you’re probably focusing on the ‘prospect’, that future customer every business needs in order to grow. The human that will…
2023: Peering into the Future and the Year Ahead
If this year you asked Santa for a summary of the 2023 economic predictions and what it might mean for your business (instead of socks? c’mon!) then your Christmas wish has been granted. We’re rounding up our blog for 2022 looking…
It’s The Way Too Early 2022 Black Friday wrap-up…
Well, it’s been a few minutes since Black Friday and Cyber Monday and it’s a bit like stumbling home with your shoes in your hands and the sun’s out. It was a big one. And things are still a bit of…
Why This Black Friday Is Going To Be Different – And What You Can Do To Get Ready
Ah, the Retail Holiday Season is almost here. Again. Deep breaths everyone. The first appearance of a Christmas song on the Spotify playlist can bring a little bit of anxiety, we know. So, it’s time to get organised. We’ve been speaking…
A Spotlight on the Alannah & Madeline Foundation
The Alannah & Madeline Foundation has been working for over 25 years to champion the right for children and young people to live happy, safe and strong lives. Our social team has had the privilege since 2021 of being able to…
WebSavvy Joins Google’s International Growth Program
Here at WebSavvy we love helping businesses grow. So we’re very excited to share the news that Calvin Lee and Sam Tokay from our Google team are part of the first ever group of AUNZ Partners listed on Google’s Market Finder…