Google is retiring Universal Analytics (UA) on the 1st July 2023, and it’s essential for businesses to understand the implications of this change. In this blog post, we’ll address our top 5 common questions and concerns regarding the retirement of UA…
Top 10 Benefits of Google Analytics 4 (GA4) That Make It Worth the Switch
By now you will be aware that after July 1, your current Universal Analytics account will stop collecting new data, with the introduction of the newer and better version – Google Analytics 4.
Are you ready for the change coming to your Analytics?
As of July 1, 2023, all ‘Universal’ Analytics (aka Google Analytics) properties will stop collecting data.Your data. Which means unless you’re ready for this change, you won’t be collecting any data about your store or website from July 1 onwards. It’s…
The danger of average:
Is lazy reporting causing you to spend too much on your digital marketing?
Misleading reports are costing you & your business money. Those reports might be misleading on purpose (sad, but it happens), or more likely it’s just lazy reporting. Either way a focus on ‘average’ metrics is probably causing you to spend too…
3 ways to think about return on ad spend when growing a business with digital ads.
The archery board is a visual metaphor Mike has used for well over a decade to explain to business owners the relationship between spend, revenue, ROAS (return on ad spend) and profit. This post will explain not every dollar of investment into digital ads is equal.
Google Analytics & GA4 – what’s changing, when & why?
Last week Google announced that the existing version of Analytics ‘Universal Analytics’ (UA) is going to be deprecated. Here are some notes on what we know so far
Want to Know Your Competitors Impression Share?
You don’t always need third party software to spy on your competition. What are your competitors up to? Are you beating them when it comes to Google results, or are you facing an up-hill battle? When managing your Google AdWords account,…