TikTok Ads Agency
Engage new audiences with targeted video campaigns.
One of the newest apps in the social media world, TikTok first came on the scene in 2016.
Since then, it’s grown rapidly and now boasts over 1 billion active monthly users. This video app has exploded in popularity and is now creeping up to take over Instagram’s popularity.
With such an engaged audience, TikTok marketing is an incredible opportunity for businesses all over the world.
"*" indicates required fields
How We're Different
We know marketing can be a big investment, and finding the right agency can feel like a big commitment. That’s why we don’t have any lock-in contracts – just a 90-day minimum for us to get things set up.
Your information is always yours – whether you’re with us for six months or six years, you’ll get to keep your data and reports for life.
We’re not going to promise the world and then fail to deliver. Instead, we’ll give you realistic and achievable metrics, report on your growth over time as well as give guidance on areas you might not have considered before.
Not only has WebSavvy produced great work for our brand, but they have been great partners to us and are a joy to work with. We’re excited to continue to partner with the WebSavvy team to elevate our Google advertising even further.
We’ve seen a huge growth in some of our digital projects as a result of working with WebSavvy. They know so much about their areas of expertise.
Results, strategy, teamwork and expert knowledge in the space is what’s important to us. Building a relationship has been valuable in not only optimised growth, but the team having an in-depth understanding of our industry and business, allowing us to move quickly and correctly.
Working with the team is like having them in house with us. They have such a fantastic understanding of digital marketing and know exactly how to speak to our customer.
Case Studies
Our success stories, like those of Sheet Society and Nobull, demonstrate our prowess in transforming businesses through effective digital strategies. Read more from our other success stories!
What Types of Social Media Management Services Does WebSavvy Offer?
At WebSavvy, you’ll find a team that is as passionate as they are fun. We’re all about learning and growing together. The world of digital marketing is ever-expanding, and it’s our job to roll with the punches to deliver thoughtful and innovative solutions to your paid search advertising needs. We offer:
Facebook Ads
Boost sales, reach target audiences, drive growth & product optimisation.
Instagram Ads
Increase visibility, engage audiences &boost conversions.
Pinterest Ads
Drive traffic, grow brand& inspire purchases.
Expand your reach with paid advertising at WebSavvy today. To find out more about what we can do for you and your business, contact us today.
How Do TikTok Ads work?
TikTok ads come in a number of formats, and you’ll find them throughout your time scrolling through the app. They usually use videos to promote a product or service but can be used to boost brand awareness, share reviews and gain new followers and sales leads. TikTok ads pop up in a user's feed while they’re scrolling through organic videos on their For You Page, typically taking up the full screen of their phones.
You can choose a range of TikTok advertising options. You can start off with just a single TikTok ad or create a TikTok ad Group with a range of ads relating to the same topic or theme. Or, you can create a TikTok Campaign, which is a collection of TikTok ad groups. Your TikTok Campaign can include a variety of your products or have different key goals behind each Group.
What Are the Benefits of Advertising on TikTok?
There are plenty of benefits to adding TikTok marketing to your advertising routine. The first is that there are over 1 billion monthly active users, 8.5 million of which are in Australia. The total time the average TikTok user spent on the app per month averaged 24 hours. This makes it a huge opportunity to reach more people, including new international customers.
The age demographic of TikTok is heavily weighted towards Gen Z, around 62% of TikTok users are between the ages of 10 and 29. TikTok also found that one in two Gen Z users are likely to buy something while they’re using the app, while 81% of all users discover new brands and products through TikTok.
If you’ve ever struggled to come up with fresh inspiration for advertising, TikTok can help you there, too. TikTok trends, whether that’s a trending sound or style of video, offer unique opportunities. Trending sounds are often more likely to show up on users' For You Page, meaning if you get on board quickly, you can be at the forefront of the trend and get fresh eyes on your business.
How Much Does It Cost to Advertise on TikTok?
What Types of Ads Work Best on TikTok?
TikTok marketing is hugely diverse, and there are a number of ways you can advertise on this mammoth app. The first is, of course, the humble TikTok Video Ad. A classic option that looks like a regular TikTok but comes with a link to a product or has a CTA for gaining new subscribers or sign-ups.
Spark Ads are another option. If you have an organic video on your account that’s doing really well, you can boost it as an ad. You can also use this same method with other people’s content if you have their permission. Whether someone on TikTok has created a great review or walkthrough of your product, you can utilise that to increase your reach.
TopView ads are short-form ads that TikTok users will see when they first open the app. They’re by default set to ‘interaction on’, meaning if someone taps the screen rather than scrolls by, they’ll automatically go to the web page you’ve linked to the ad.
You don’t need to stick with video only - there are also options like TikTok Image ads and Carousel ads. Carousel ads can be swiped through, with each photo able to have its own unique caption, too. They’re very similar to how you’d advertise on Instagram with static posts.
For something more interactive, you can try Playable ads and Branded filters. Playable ads allow users to play a game you’re showcasing before downloading it. Branded filters are an incredible opportunity to get your brand out there, with filters that let people see products on themselves - whether that’s a lipstick shade or simply a fun effect that makes creators' videos look better.
What Types of Social Media Ad Management Services Does Websavvy Offer?
When it comes to the big names in social media, WebSavvy can manage your social media advertising campaigns. From TikTok and Instagram to Facebook and Pinterest, we’ve been managing ads for our clients on these platforms since their inception.
No two clients are the same, and no two campaigns will be alike either. We’ll consult with you on your business goals and help you choose not just the right social media platform to advertise on but also the kind of advertising you need. Our strategies are designed to evolve and grow with your business.
Get in touch with us today and we can start the process of finding the best social media advertising options for you and your business.
