Bing Ads Agency
Enhance brand visibility with precise, targeted campaigns.
Bing was first created in 2009, and WebSavvy has been managing Bing ads since the beginning. Not only are we ahead of the game with Google ad trends, but we’re also aware of the subtle but important differences between Bing and the wider Microsoft ads management platform.
While you might opt to exclusively advertise on other platforms, you’d be missing out on a slice of Bing’s 500 million monthly visitors each month.
It’s still the second-largest search engine in the world, and WebSavvy can help you get ahead of the curve with a targeted marketing campaign.
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Why You Should Try Bing Ads Management
- You’re looking to explore different demographics to what you’d find on Google ads or social media platforms
- You’re expanding into overseas markets - the US is one of the highest user demographics in the world for using Bing
- You’d like to experiment with paid search ads but want to try a slightly lower-cost option to start with
- You’re already using Microsoft products in your business and would love easy integration between your work software and advertising platforms
Not only has WebSavvy produced great work for our brand, but they have been great partners to us and are a joy to work with. We’re excited to continue to partner with the WebSavvy team to elevate our Google advertising even further.
We’ve seen a huge growth in some of our digital projects as a result of working with WebSavvy. They know so much about their areas of expertise.
Results, strategy, teamwork and expert knowledge in the space is what’s important to us. Building a relationship has been valuable in not only optimised growth, but the team having an in-depth understanding of our industry and business, allowing us to move quickly and correctly.
Working with the team is like having them in house with us. They have such a fantastic understanding of digital marketing and know exactly how to speak to our customer.
How We're Different
We know marketing can be a big investment, and finding the right agency can feel like a big commitment. That’s why we don’t have any lock-in contracts – just a 90-day minimum for us to get things set up.
Your information is always yours – whether you’re with us for six months or six years, you’ll get to keep your data and reports for life.
We’re not going to promise the world and then fail to deliver. Instead, we’ll give you realistic and achievable metrics, report on your growth over time as well as give guidance on areas you might not have considered before.
What Types of Google Ads Management Services Does WebSavvy Offer?
At WebSavvy, you’ll find a team that is as passionate as they are fun. We’re all about learning and growing together. The world of digital marketing is ever-expanding, and it’s our job to roll with the punches to deliver thoughtful and innovative solutions to your paid search advertising needs.
When it comes to Google Ads Management, we’re on the ball. We’re all about improving your ads every step of the way so you spend less but make more. We offer:
Shopping Campaigns
For e-commerce businesses
& product optimisation
PerformanceMax
To elevate your
e-commerce business
Display Campaigns
To showcase your brand
across multiple platforms
Demand Generation
For sustained brand
awareness & visibility
YouTube Campaigns
To reach those through
video campaigns
Paid Search Ads
Drive targeted traffic
quickly and effectively.
Expand your reach with paid advertising at WebSavvy today. To find out more about what we can do for you and your business, contact us today.
What are Bing and Microsoft Ads?
Bing ads are part of Microsoft’s advertising platform and are hosted on the Bing search engine. Bing was first launched in 2009, and ten years later, it was integrated into a wider-reaching Microsoft Advertising platform. Now, you can advertise across the full suite of Microsoft products and platforms, including Outlook and LinkedIn. For each platform you’re operating on, you’ll get unique demographics to pull from. For example, on LinkedIn, you’ll get to pick and choose what kind of job title you want to advertise to, different industries and even specific companies.
Microsoft Ads Management allow you to create remarkably specific and targeted ads. You can refine your ads not only by specific demographics but also by the time of day, on which kind of device, and in which cities or countries. You’ll also have multiple options when it comes to deciding whether you want your campaign to focus on impressions or clicks.
After your campaigns have run, you’ll get comprehensive metrics of how they did. From impressions and clicks to conversions and return on investment, you’ll be able to see what worked and how to adjust it in future.
What Businesses Should Use Bing And Microsoft Ads?
Now’s a great time to work with a Bing advertising agency and invest in Microsoft Ads for a few reasons. First of all, you’ll have less click competition due to the overall smaller volume of monthly users than you’d find on Google, making it ideal for startups and small to medium businesses. While the number is still huge, sitting at over 500 million unique users per month, it’s far easier to compete in than Google’s 4.9 billion monthly users.
If cost is a key consideration and you want to experiment with different advertising formats without needing to invest thousands of dollars upfront, Bing ads are a great option. Not only do you get an incredibly precise demographics pool, but you’ll also be able to get your ads in front of exactly the right audience for your business.
Bing’s demographics are slightly different from those of Google. If your target market is slightly older or you’re in a B2B business, Bing Ads Management is a great choice.
At WebSavvy, we can help you determine which platform would be the best option for you. We’ll also create a customer profile that can be refined throughout the duration of your campaigns to deliver the best possible results.
How much does Bing and Microsoft advertising cost?
Bing advertising costs vary slightly depending on which industry you’re advertising to. It can also vary because of bid competition if there are a high number of other businesses advertising to the same people. You can also pay a slightly higher cost if you’re aiming for clicks rather than impressions.
When it comes to the cost of an overall campaign, you can vary it to suit your needs and budget. You can set a cap on your bid, meaning you won’t spend more than you want to for a click or impression. You’ll also be able to set a cap for how much you want to spend on the campaign overall.
At WebSavvy, we work with a range of budgets and can help you find the right amount that’ll get you results without breaking the bank. We’ll also handle all of the campaign management, ensuring that they’re performing as well as they possibly can, leaving you to focus on the most important things—like running your business.
