May 30, 2008
(yet) More Corporate stupidity from NAB
Yes this is a whinge, but it’s also a lesson on how not to treat your customers.
If you provide an online application process (like NAB do for corporate credit cards) please don’t call your potential customer (more than a week later) & say “congratulations, you’re approved for that card - I’m going to email you a form to complete & sign so we can send your card out”
Why Mike? What’s the problem? Can’t see a problem so far… in fact this all sounds quite good.
Except “complete & sign” means start from scratch! What they mean is “Fill in a completely blank form even though you spent 15 painful minutes a week ago completing 28 pieces of information … we’ve managed to ignore all of that & would like you to go through the entire painful process again, but with a pen this time, not a keyboard.”
Your prospects (& hopefully customers) deserve better. If you’re going to treat prospects as a commodity, please turn off all of your advertising now. Today. Before the weekend. Save us all the hassle of dealing with you. Argh.
Of course I know that only big businesses are this dumb. I know you business isn’t… but please do me a quick favour. Try walking through your site this weekend from the Landing Page to the Thank You page… and see how easy you are to deal with. Have a great start to Winter/Summer 
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