Jun 10, 2008
Do you need to know SEO for AdWords?
If you’re already using AdWords then you probably know that the Quality Score feature has a lot to do with the Landing Page that you take your visitors to. In fact your whole website is being judged by Google for its relevance to your potential users.
Which really means that if you want to keep your AdWords costs as low as possible you need to read up on SEO best practices. Yep it used to be that SEO & SEM were at opposite ends of the spectrum in terms of online marketing, but these days they’re two sides of the same coin.
If you need some SEO help, here ’s a great post by Matt Cutts (THE SEO legend)
I can also highly (very highly) recommend you get yourself a copy of the SEO Book by Aaron Wall. He also has a huge range of free tools at the website
Small changes can have huge impacts. We recently suggested a few (fairly) minor changes to a client’s site. It took her 30 minutes to implement & CPC for her main dozen keywords dropped by 30% overnight. Add this to some simple changes that boosted conversion on the page by about 90%, and some work with AdWords Editor to setup different campaigns for each major country (more on this later in the week) that helped her better control costs in each area… all up she’s now making about $10k a month instead of $5k with the same spend! Not bad for a couple of hours work. Let us know if you’re interested in doing the same for your site.
- Google AdWords MindMap
- Setting up Google AdWords
- Part 3 - Using AdWords to get better SEO results
- AdWords Cheatsheet
- Moving Domains From GoDaddy – CheatSheet
- Improving Your AdWords Ads
- How to (Quickly) Move Keywords between AdGroups
- Google Analytics Settings
- Setting Up A Google Account - Video
- AdWords - Campaign Settings
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